What’s the Future of Magento in 2022 as well as in the Coming Years?

Over the course of years, the virtual shopping arena is seen growing tremendously. Magento, being an eCommerce platform, has created a massive impact on the eCommerce industry in the past few years. With its marketability, universality, and recognition; developers and merchants have made Magento their top-notch platform choice.

Apart from that, it also offers a wide range of features including rich in SEO, is highly customizable, flexible content management system to name a few.

Fast forward to today since its inception, Magento has turned into everyone’s instant answer. From not known in the market in its initial years to being a choice that people now talk about, Magento is building itself into a unique experiences' hub for the users.This stunning eCommerce platform adds more shine to the limelight with its highly functional tools and approaches including cross-sells and upsells; which consequently encourages customers to make purchases on the websites, which also elevates the revenue and sales.

Magento-E-Commerce

Thus, Adobe’s acquisition of Magento certainly offers an improved shopping experience and a massive boost in conversions! In this blog, we will get deeper into this renowned eCommerce platform and highlight the future of Magento in 2022, and the years followed by it.

Impact of Magento on eCommerce

Since its formation, Magento has performed well and left a remarkable impact on the eCommerce market. It contains out-of-the-box features that are compelling for users to make a multitude of purchases from the stores, and that is the core reason that vendors today prefer investing in Magento eCommerce development.

Besides that, various studies and surveys on Magento and other eCommerce platforms, have shown a proven result that earning from the eCommerce sites that are built on the Magento platform is double as compared to others. Hence, it proves and validates the fact that Magento contains the tremendous potential to multiply sales and revenue generation for business operations.

Besides that, Magento has collected milestones on its stoppages out of which, the two core ones include: improved security and an increase in its market share.

• Improved Security

Magento 2.1 contains advanced security features, including a random admin URI (Uniform Resource Identifier) to avoid the chances of any possible assaults. Adopting this has only been added in terms of benefits as it has effectively enhanced the platform’s security.

All over the world, Magento’s eCommerce developers are committed to solving all security issues through constant updates.

• Increase in Market Share

Since 2018, Magento’s market share has witnessed a drastic increment! It dramatically rose to 13% from 9%, and it is likely to go further in 2022 and the years followed by it.

Adobe’s presence and its advanced ecosystem have led Magento to confidently compete with its major competitors.

Thus undoubtedly, Adobe’s acquisition of Magento has taken the shopping experience to a great extent.

But why did Adobe Partner with Magento?

Adobe could see the potential in the growth of Magento eCommerce, and in 2018 it announced the news of the same.

Adobe also has the potential to help platforms like Magento to accommodate more advanced business situations with Commerce Integration Framework (CIF). It allows Adobe to provide an integrated platform that can control the user experience in a better and superior way through Magento.

Thus, in short:

  • The company aims to share greater value to customers
  • They want to scope up their penetration into new segments and geographies
  • They aim to accelerating their product roadmap
  • The team at Adobe wants to leverage the creative passion of their community. It is the aim of the company to empower people by utilizing technology.

Reasons Behind Magento’s Success:

Headless Commerce : (the parting of the front end from the backend)

Headless Commerce is another futuristic magnet to attract success. It is an appealing approach to e-commerce that turn organizations into being more agile and flexible (and to make the most of their experimentation and testing potential) by parting the front end from the back end. This concept frees merchants from any dependency and sanctions them to customize their online store as the front end and back end can now work independently. This will result in better customer support on their online buying journey, without any requirement of influencing the back end.

This magnetic Magento trend of headless commerce is expected to grow in 2022 and in the years followed by it! It is setting its foot on gaining popularity each day as it erases the gap between the dealers and customers. It is also seen as a paradigm shift from a monolithic architecture to a completely headless system.

These high-powered systems provide freedom of expression to business owners, that also work as a better way to offer the best experiences to users as per their specified needs.

Futuristic Voice Input :

For consumers and eCommerce users today, voice command and smart input systems are popular. Since these users are leading the consumption market currently, smart speakers are gaining vogue with voice commerce. Soon the market will witness a commencement in smart speakers and voice input systems as a lot of sellers and retailers are acquainting the eCommerce websites with voice features for flexible operations.

Its outcome has been fruitful, and because of this, customers are being offered a hassle-free purchasing journey. Consolidating voice search in Magento-powered websites is resulting in a better customer experience with increased ROI.

Advanced Product Information Management :

In October 2018, Magento partnered with Akeneo, a technology company, specializing in open-source Product Information management (PIM). Prior to its partnership with Akeneo, the features related to product information management were limited in Magento.

But since that is the case gone past, PIM can now be utilized in a better way; leveraging the partnership value at its core. Its users can integrate the product data across ERP, CMS, and Magento. This consolidation streamlines approval workflows and the product creation process. And consequently, this unification will save their hours and leads to fast time-to-market. Besides that, increased revenue and sales will also profit the businesses massively.

Artificial Intelligence :

Since the inception of Artificial Intelligence, businesses have only escalated higher. They have witnessed a complete transformation in customers' interaction with their official websites. AI offers a smooth journey and tracks the activities performed by the customers on the eCommerce portals.

The Google Duplex is a digital assistance tool that is AI-enabled; streamlining orders and lists with the Amazon Dash button. This also allows the end customers to make constant purchases without the requirement of a reordering service.

Fully automated AI customer service has completely transformed into an easy and impressive process. It offers a hassle-free experience and works efficiently. It puts smart AI solutions such as smart-voice input systems and voice-search to improve customer engagement to utilization, and these solutions bring down the turnaround time, as well as provide quick responses to customer queries.

Ease Of Customization :

Magento offers a multitude of excellent features that adapt in real-time. Moreover, this platform also has several tools that provide ease of customization including an admin pattern library, Magento UI components, and Magento black themes. These tools allow the developers to create designs right for specific requirements without any hassle.

Market Growth :

Since 2018, Magento has been witnessing rapid growth in its market. Its actions speak for themselves. Magento has a great share in the market reason being- most of the eCommerce websites are Magento based! However, this is just a small number and with its popularity expanding in terms of features, security, flexibility, community, extensions, and more, this platform will soon be covering a great portion of the market.

With its acquisition by Adobe, Magento is getting revamped with improvements to fight its competitors, sharing the equal edge such as Shopify, BigCommerce, and other popular eCommerce platforms.

The Future of Magento, Conclusion:

We would like to conclude it as Magento is here for the long run. It is here to stay despite having its own challenges like every other eCommerce platform.

Adobe’s acquisition of Magento has provided it with a tremendous boost. It also provides regular updates and patches, making it one of the highly secured & scalable eCommerce platforms. So, in 2022 and in the coming years, Magento prospects to retrieve certain users that were lost in the game.

Besides that, if you are in the initial stage of considering the right platform for your online store, know that t is fine to hesitate and weigh all pros and cons to decide what platform to start your eCommerce website with. Your decision should depend on a variety of things: your business objectives, market requirements, budget, etc.

However, the main criteria remain — user-friendliness and business scalability. This is where Magento takes the stage. You should consider Magento if you want a robust, all-in-one, highly customizable solution that has more built-in features you could ask for.

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