Innovation and technologies like virtual try-ons reshaping the cosmetics industry allow customers to experience something extraordinary. These modern technologies allow customers to check products before purchasing.
Many websites have adapted to these technologies while some are in the process of adapting. However, there is a lot of competition in the market and to get a footing, you need a robust cosmetics eCommerce website, a strong platform, and powerful growth strategies.
To understand what you need we will discuss some details about leading cosmetics brands who achieve success because of their adaptability and uniqueness.
In recent years, the beauty industry has witnessed a remarkable transformation. This change is driven by technological innovation and a switch in customer preferences. As eCommerce continues to thrive, it has become essential for existing players in the industry to adapt to this change and a chance for fresh players to learn from them to build a unique cosmetics eCommerce website.
This blog will help you understand the best cosmetics eCommerce websites, and examine their key features, and some technical specifications. Additionally, you will get an idea of what you need to compete in the cosmetics eCommerce market.
This list will introduce you to the best cosmetics brands, if you wish to know about the features that you must have, then check the beauty eCommerce website blog. Here’s the list of 10 beauty websites:
Originated in the United Kingdom, LUSH has set a benchmark in the cosmetics eCommerce website landscape. They are committed to sustainable and cruelty-free products. Its interactive website promotes an immersive shopping experience through product demos and engaging videos, boosting customer retention.
Key Features: multi-currency, multi-country, live chat, review, ratings, detailed descriptions, high-quality image, product categorization, advanced search, product filtration, Newsletter, gift card, store finder, omnichannel presence, affiliate program, etc.
Platform: Custom Cart
Tools and Technologies Used: Cloudflare Bot Management, Google Tag Manager, Tailwind CSS, Algolia, Cloudflare, HSTS, Saleor, React, Emotion, Next.js, Sentry, Swiper, Apollo, Open Graph, GraphQL, Typescript, Cloudinary, and more.
Established in the year 1914, Maybelline is one of the best cosmetics brands in the world. Their cosmetics eCommerce website features a wide range of products that range for diverse demographics. Additionally, they feature interactive tutorials that drive engagement and revenue to the beauty brand.
Key Features: Product categorization, product filtration, high-quality images, review, rating, store locator, detailed description, multi-country, discounts, product recommendations, and more.
Platform Built-On: Custom Cart
Tools and Technologies Used: Sitecore, Azure, Element UI, Vue.js, HSTS, OneTrust, Microsoft ASP.NET, Optimizely, Open Graph, Salesforce Interaction Studio, Cloudflare, Google Tag Manager, Hammer.js, Priority Hints
Ulta Beauty is one of the best cosmetics brands because it has mastered the art of blending online and offline shopping experiences. Its cosmetics website has a diverse range that fits every budget. They offer multi-brand products which customers can buy according to their requirements.
Key Features: product categorization, discounts, membership, rewards, Newsletter, product search, gift cards order tracking, community, review, rating, product recommendations, detailed descriptions, high-quality images, virtual try-on, store locator, omnichannel presence, and more.
Platform Built-On: Custom Cart
Tools and Technologies Used: Dynatrace, TikTok Pixel, Adobe Analytics, Gladly, Google Analytics, Swiper, Core.js, Boomerang, Envoy, Google Ads, Conversion Tracking, React, Bootstrap, Blue Triangle, OneTrust, Open Graph, Impact, AB Tasty, Cloudflare, cdnjs, Movable Ink, Criteo, Tealium, Google Tag Manager, etc.
SKKN BY KIM is a renowned beauty eCommerce website that emphasizes luxury through its minimalist design and personalized skincare routines. The brand capitalizes on celebrity-driven marketing and social media dominance to drive sales.
Key Features: multi-country, multi-currency, shop the look, reviews, ratings, product categorization, product filtration, high-quality images, detailed descriptions, product bundles, product recommendations, product subscription, Newsletter, order tracking, etc.
Platform Built-On: Shopify
Tools and Technologies Used: Google Analytics, Facebook Pixel, Vue.js, OneTrust, Forter, HSTS, Oxi Social Login, Rakuten, Algolia, Nasto, Optimizely, Attentive, Cloudflare, jsDelivr, Klaviyo, Yotpo Reviews, Automizely, Microsoft Advertising, Foursixty, Global-e, etc.
Nykaa has revolutionized the Indian cosmetics eCommerce landscape with its vast product selection and exclusive launches. Its content-driven marketing and personalized shopping experience make it a top choice for beauty enthusiasts.
Key Features: Store locator, product categorization, guides, digital magazine, Newsletter, advanced search, reviews, ratings, product recommendations, detailed descriptions, gift card, discounts, and more.
Platform Built-On: Shopify
Tools and Technologies Used: Google Analytics, Cloudflare, Firebase, React, Google Tag Manager, HSTS, Sentry, reCAPTCHA, Lodash, New Relic, Open Graph, PHP, Cloudflare Browser Insights, etc.
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Mamaearth is one of the best cosmetics brands in India that focuses on eco-conscious beauty solutions. They have built a loyal following among fashion enthusiasts due to their toxin-free formulas and customer-centric campaigns.
Key Features: Coupons, product categorization, filtration, video tutorials, reviews, ratings, blogs, high-quality images, detailed descriptions, search, store locator, order tracking, discounts, multi-payment, offer, loyalty program, etc.
Platform Built-On: Magento
Tools and technologies Used: Contentful, Amazon S3, MoEngage, React, Next.js, Chatwoot, HSTS, styled-components, Core.js, Webpack, Open Graph, Priority Hints, Algolia, etc.
Lakme’s cosmetics website offers a sleek shopping experience with personalized beauty guides and tutorials. Lakme is one of the best cosmetics brands that is known for its innovation and professional personal care products.
Key Features: product categorization, product filtration, Wishlist, order tracking, Newsletter, live chat, virtual try-on, offers, discounts, coupons, detailed descriptions, high-quality images, community, reviews, ratings, etc.
Platform Built-On: Shopify
Tools and technologies Used: Photoswipe, Matomo Tag Manager, Google Tag Manager, Microsoft Clarity, MoEngage, WhatsApp Business Chat, Google Analytics, LazySizes, Flickity, Core.js, Facebook Pixel, GSAP, Vue.js, Boomerang, Axios, Slick, jQuery, HSTS, OneTrust, Open Graph, Growave, GoAffPro, jsDelivr, cdnjs, Cloudflare, Priority Hints, YouCam Makeup, etc.
L'Oréal Paris is a global cosmetics brand that utilizes its reach and strong R&D capabilities to remain a market leader. Its beauty eCommerce website integrates AR-driven virtual try-ons and personalized product suggestions to redefine online beauty shopping.
Key Features: product categorization, virtual try-on, reviews, ratings, beauty magazine, detailed descriptions, product guide, etc.
Platform Built-On: Custom Cart
Tools and Technologies Used: Sitecore, Cloudflare, GSAP, Vue.js, Google Tag Manager, Lazy Sizes, reCAPTCHA, HSTS, Hammer.js, Core.js, Microsoft ASP.NET, OneTrust, Open Graph, Priority Hints, etc.
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SUGAR Cosmetics has disrupted the cosmetics eCommerce industry with its bold, trendy products targeted at millennials and Gen Z. Its website offers a vibrant and engaging shopping experience that resonates with younger customers.
Key Features: search, product categorization, blog, product bundles, Wishlist, Store locator, deals, discounts, membership, product filtration, detailed descriptions, reviews, ratings, social sharing, usage guides, etc.
Platform Built-On: Custom Cart
Tools and Technologies Used: Hotjar, Google Analytics, Web Engage, Google Ads, JSS, React, Next.js, Google Tag Manager, Emotion, Open Graph, Core.js, Bootstrap, jsDelivr, StareRocket, and more.
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RENÉE cosmetics has gained traction thanks to their dedication, innovative product packaging, and multifunctional beauty solutions. Its cosmetics eCommerce website combines style and convenience to attract fashion-forward customers worldwide.
Key Features: Newsletter, discounts, order tracking, product categorization, product filtration, reviews, ratings, high-quality visuals, detailed descriptions, search, and more.
Platform Built-On: Shopify
Tools and Technologies Used: Google Ads, AdRoll, Facebook Pixel, Google Ads, MoEngage, Shopflo, Google Tag Manager, React, LazySizes, Core.js, Sentry, Boomerang, jQuery, Topfiliate, Open Graph, Cloudflare, Web-vitals, Push OWL, Judge.me, Priority Hints, etc.
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The cosmetics eCommerce industry thrives on innovation, personalization, and a customer-centric approach. Leading brands like L'Oréal Paris, Lakmé, Ulta Beauty, and more have set industry standards by embracing modern technologies.
Additionally, technologies like virtual try-ons are detaching the digital and virtual world boundaries to make the customer experience more personalized and seamless.
If you are planning to launch or upgrade your cosmetics website, these brands offer valuable lessons on scaling, customer engagement, and digital transformation, and we are the ones who can help you with it, so contact us now.
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