How to Increase Online Sales by Growing Cart Value

Synopsis:

How to increase online sales is the biggest question for any eCommerce owner. Maximising the cart value is vital for the sustained success of the eCommerce store. We understand this and prepare some essential eCommerce marketing strategies that can increase online sales on your website. Strategies such as virtual try-on, social commerce, online-to-offline integration, etc., enrich the shopping experience and boost the average cart value. We implemented various eCommerce marketing strategies to increase cart value and boost sales on your eCommerce store.

Table of Content:

  1. How to Increase Online Sales by Growing Cart Value
    • » Product Page Optimisation
    • » Highlighting Best Sellers
    • » Upselling and Cross-Selling
    • » Product Bundles
    • » Deals, Discounts, and Sales
    • » Minimum Order Value
    • » Flexible Return and Exchange Policy
    • » Personalised Shopping Experience
    • » Loyalty Program
    • » Buy Now, Pay Later
    • » Chat Support
    • » Customer Review and Ratings
    • » Free Shipping
    • » Social Commerce
    • » O2O Integration
    • » Virtual Try-on
    • » 360 Degree Images
  2. Wrap Up

How to increase online sales is the challenge and lifeblood of eCommerce success. It reflects the average amount customers spend on your eCommerce store in a single purchase. For a business, understanding and increasing the cart value is of utmost importance.

According to statistics, 70% of users abandon carts, causing billions of dollars in revenue loss annually. Hence, optimising the shopping cart experience becomes crucial. It is not about closing transactions; it is about maximising every opportunity and turning visitors into buyers, that’s where eCommerce marketing strategy works.

We understand how dreadful it is to see users leave without buying from your eCommerce website. Hence, we prepared this eCommerce marketing strategy guide that goes beyond statistics and theories. It offers actionable eCommerce marketing strategies to increase online sales and the average shopping cart value.

From product page optimisation to innovative technologies like virtual try-on, we aim to increase online sales and the shopping cart value and pave the way for sustained growth.


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How to Increase Online Sales by Growing Cart Value

Before moving on and checking the various eCommerce marketing strategies to increase online sales and shopping cart value, it is crucial to understand that successful implementation requires a customer-centric mindset. Understanding your audience helps know their preferences and align your strategies accordingly.

Optimising product pages, highlighting best sellers, upselling, and cross-selling are some effortless eCommerce marketing strategies, while chat support, O2O integration, virtual try-ons, and social commerce are some of the hard nuts.

Hence, let us check out every eCommerce marketing strategy to see how to increase online sales on your eCommerce website. These insights will help you increase online sales and craft a smooth customer journey.

Product Page Optimisation

A compelling product page acts as a gateway to increase online sales. Attractive visuals, persuasive product descriptions, and smooth navigation aid in captivating and guiding customers to make informed purchase decisions. Precise calls-to-action, thoughtfully placed reviews, and easy-to-find product information reduce friction.

Also, you need to check the various page elements to optimise the page speed (images, URL, mobile view, etc.) to reduce load time. It will make the product page more optimised, engaging, and informative, which increases the likelihood of customers exploring and adding more items to the cart. This eCommerce marketing strategy is crucial for long-term success of the business.

Showcasing Best Sellers

Displaying the best sellers on your eCommerce website sparks customer confidence and positively influences purchase decisions. It uses the power of social proof to assure buyers of popular and trusted choices. These top-performing products create a sense of urgency and guide customers towards proven appeal.

These also help build trust in the brand and increase online sale. Additionally, it encourages customers to explore additional offerings that organically increase online sales and the average shopping cart value. eCommerce marketing strategy like this one can benefit your business by various ways.

Upselling and Cross-Selling

Adding upselling and cross-selling marketing strategies is a powerful method to increase online sales and average shopping cart value on your eCommerce website. When you suggest complementary or upgraded products during shopping, you stimulate interest in additional items. Upselling stimulates customers to opt for a higher-value alternative, while cross-selling introduces related products.

These strategic nudges enhance the shopping experience and increase the order value per transaction. This eCommerce marketing strategy ensures that customers willingly explore, add more to their carts, and contribute to a higher average shopping cart value.

Product Bundles

Bundles are thoughtfully curated to attract customers. It assists in increasing the average cart value by carefully bundling frequently brought or related items together. It offers value and convenience for your online store and customers. Product bundles motivate customers to purchase complementary products in a single transaction.

It simplifies the shopping process, taps into the psychology of perceived savings, and prompts customers to add more to their carts. Bundles create a win-win situation and provide customers with a complete solution while increasing online sales and the shopping cart value. As an eCommerce marketing strategy product bundle can help attract more customers to your website.

Deals, Discounts, and Sale

70% of millennials look for deals before buying. 80% of users admit they try a new brand if it offers a discount. Applying deals and discounts increases online sales and cart value. Additionally, limited-time offers create a sense of urgency and exclusivity that entice customers to make larger purchases.

Buy-one-get-one-free deals, seasonal sales, percentage discounts, and promotions trigger a psychological incentive for customers to add more items to their carts. eCommerce marketing strategy such as discount is one of the most common ways for increasing sales. It uses the power of timely discounts to boost immediate sales and cultivate customer loyalty. Overall, it increases online sales and the average shopping cart value.

Minimum Order Value

Defining a minimum order value (MOV) serves as a catalyst for increasing online sales and the shopping cart value on your eCommerce website. It enables customers to surpass a specified spending threshold, and you can offer enticing incentives such as free shipping or exclusive discounts. It encourages the buyers to explore additional products. Also, it improves the overall shopping experience.

Implementing a minimum order quantity (MOQ) increases online sales and cultivates customer satisfaction. As an eCommerce marketing strategy, it drives repeat business and fortifies your online store's revenue.

Flexible Return and Exchange Policy

A flexible return and exchange policy increases online sales and the average shopping cart value. This approach minimises purchase hesitations and boosts customer confidence in the brand. When customers know they can conveniently return or exchange items, they are more likely to explore and add more products to their carts.

This transparent and customer-centric eCommerce marketing strategy or approach builds trust and contributes to a positive shopping experience. Simply put, a flexible return and exchange policy can increase online sales and cart values as customers feel secure in making bigger transactions.

Personalised Shopping Experience

Delivering a personalised shopping experience is crucial in increasing the average shopping cart value. Customised recommendations based on customer preferences and behaviour enhance engagement. Implementing personalised product suggestions, dynamic content, and customised offers helps build a strong connection and prompts customers to explore other products on the site.

This approach increases customer satisfaction and boost the shopping cart value. Because when an individual discovers and add more items that matches with their unique preferences, they are much more likely to buy them, and this make this eCommerce marketing strategy useful.

Loyalty Program

A loyalty program strategically caters to customer allegiance and increases online sales and the cart value on your eCommerce website. This eCommerce marketing strategy incentivise shoppers to repeat purchases. Also, it motivates them to explore more products within the platform.

You can offer benefits like exclusive discounts, first access to sales, or redeemable points to the customers who signed up for a loyalty program. A well-crafted loyalty program improves customer retention and motivates users to add items to their carts. It contributes to sustained revenue growth and a loyal customer base.

Buy Now, Pay Later

The buy now, pay later eCommerce marketing strategy is expanding at a CAGR of 16% yearly. This option is a compelling strategy to increase online sales and the average shopping cart value. This flexible solution provides customers with financial freedom. Also, it motivates them to add more items to their carts without immediate monetary constraints.

This approach caters to a larger audience by breaking down the amount into manageable instalments. It also facilitates bigger transactions on your eCommerce website. Buy now, pay later becomes a catalyst for increasing cart values while improving the overall shopping experience for your customers.

Chat Support

The chat support system on your website is crucial in enhancing the average shopping cart value. With this eCommerce marketing strategy, you can provide real-time assistance md address customers' queries immediately. It reduces hesitation during the purchasing process. Instant access to information influences potential buyers to explore additional products and confidently complete their transactions.

By offering a smooth and personalised customer support experience through chat, you build their trust and contribute to higher cart values as shoppers feel supported and informed throughout their shopping journey.

Customer Review and Ratings

Using the power of customer reviews and ratings is a strategic move to increase online sales and average shopping cart value. Positive testimonial helps build trust and confidence in the brand. This eCommerce marketing strategy influences potential buyers to explore and add more items to their carts. Review displays on the product page validate the product quality and help customers make informed decisions.

You can encourage satisfied customers to share their experiences and create a positive feedback loop that enhances creditability and increases online sales and cart values as customers are more inclined to invest in well-reviewed products.

Free Shipping

Free shipping is crucial as 90% of customers shop more often if they get free shipping. Adding free shipping increases online sales and boosts average shopping cart value. The appeal of cost-free delivery is a compelling incentive for customers to add more items to their carts. Additionally, offering free delivery after crossing a specific value also influences the customers to reach that mark and avail of the free delivery.

This eCommerce marketing strategy motivates the buyers to explore more products to meet the criteria. Moreover, this increases online sales and the overall transaction value and creates a win-win situation for both. It elevates the shopping experience and your eCommerce revenue.

Social Commerce

Utilising social commerce channels can increase online sales and the average shopping cart values on your eCommerce website. Social Commerce lets you tap into the vast user base of social media so you can directly engage with potential customers. It aids in displaying products and facilitating smooth transactions on your eCommerce website.

The interactive nature of social media platforms creates a personalised shopping experience. This eCommerce marketing strategy also encourages users to explore and add more items to their carts. Integrating social commerce expands your reach and transforms casual browsers into active buyers. It contributes to increased online sales and cart values and sustained business growth.

O2O Integration

Blending online and offline experiences through O2O (Online to Offline) integration strategically helps increase online sales and the average shopping cart value. It bridges the gap between the real and digital world so customers can enjoy a cohesive journey, from online browsing to in-store interaction.

Offering features like in-store pickups for online orders or exclusive in-store promotions for online shoppers creates a constructive interaction that encourages bigger transactions. O2O integration improves the shopping experience, increases online sales and overall cart value and provides customers with a unified and effortless shopping ecosystem. O2O is an important eCommerce marketing strategy that increases cart value.

Virtual Try-on

Virtual try-on technology is a notable change. It enables customers to experience products before purchasing, which helps in increasing the average shopping cart value on your eCommerce website. Additionally, it reduces the uncertainty and boosts confidence in their selections. Proving to be a useful eCommerce marketing strategy for your website.

It improves the shopping experience and motivates users to explore more products on your website to make informed decisions. Virtual try-on adds a convenience layer that increases online sales and shopping cart values. It makes customers feel more assured and engaged during their online shopping journey.

360-Degree Images

Including 360-degree images on your eCommerce website is a transformative eCommerce marketing strategy to increase online sales and the average shopping cart values. It provides a complete and interactive view of products; customers gain a thorough understanding. 360-degree images boost confidence in their purchase decisions.

The visual experience enriches the shopping journey and encourages users to explore additional items. Adding 360-degree images goes beyond static views to create a dynamic and engaging environment that boosts shopping cart values by attracting customers to increase online sales.


Wrap Up

Maximising shopping cart value is not merely a transactional goal but a strategic imperative for sustained success. From product page optimisation to embracing innovative technologies like virtual try-ons. The journey towards increased cart values is a multifaceted endeavour. Offering personalised experiences, using social commerce, and simply integrating online-to-offline can elevate customer engagement and transactional values.

Moreover, incentives such as free shipping, flexible returns, and loyalty programs solidify customer relationships. These eCommerce marketing strategies harmonise and create a transformative and rewarding online shopping experience. It ensures a lasting connection with the customer. These eCommerce marketing strategies help improve customer satisfaction and increase online sales and shopping cart value. Overall, providing a complete guide to navigating the complex landscape of eCommerce and securing a thriving tomorrow for your eCommerce website.

Besides, if you want to know more about increasing online sales or require eCommerce marketing agency for store development, contact us at sales@futuresofindia.com.

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