Understand the top features and major furniture eCommerce brands that are leveraging smart technology to transform their furniture website into a more user-centric and friendly one. Explore how their websites are enriching their online presence and helping them stand out from the crowd.
This blog highlights some of the brands that have utilized innovation to their advantage. Whether you are a furniture retailer, enthusiast, customer, or owner, learn how these global leaders have used digital tools to offer personalized, immersive, and convenient experiences right at their fingertips.
The furniture industry has taken a quantum leap in recent years that offers shoppers the convenience of browsing and purchasing furniture without stepping into physical stores. A virtual showroom is something that appeared at the center stage of this digital transformation.
It combines smart tools with eCommerce convenience to build an engaging shopping experience. These features provide customers with an exceptional level of interaction and personalization to attract more users to it.
This blog will explore the top features of furniture eCommerce brands and some of the global brands that have utilized these features on their eCommerce website to make them stand out in the increasingly competitive market.
A furniture website needs some outstanding features in this digital world to stand tall from the competition. Incorporating these features offers exceptional experience and operational efficiency to your furniture eCommerce brand. This is the list of the features that you must add to your website:
Imagine a digital setting where you can display all your products easily. A place where customers can view your furniture in different settings and check the available options for the same.
Virtual Showroom is where users can stroll all your products at their convenience within the comfort of their comforter. A digital showroom is accessible through the website by manually navigating through clicks or using AR glasses to navigate the virtual space.
A Virtual Furniture showroom is something that increases the appeal of your website and helps improve the user experience.
Another important feature for your virtual furniture showroom is a 3D product configurator. Unlike a customization feature, a configurator allows customers to view the furniture piece from multiple angles, change color, material, style, finish, and more.
This feature changes the customer’s browsing experience by offering an interactive and almost tangible product.
A smart search feature is the next level of finding items on a website. Instead of focusing on the keywords this new method focuses on predictive search, filtrating options, and quick search results.
It estimates what a user wants to find and shows the result based on it. For example, if a customer searches for furniture for men, then in that case the smart search will show options like Lazyboys, sofas with cup holders, rusty and old-looking furniture, gaming chairs, etc.
This kind of search helps customers explore multiple products based on their query so they can easily find the items they are looking for as sometimes customers don’t have any idea what kind of product will fulfill their requirements.
Although the virtual furniture showroom shows the product from different angles, customers want to feel the comfort that can only be checked physically. Therefore, customers need to locate a store close to their location to check the feel and comfort of the furniture.
This feature can also tell the nearest store where the desired furniture piece is available so customers can check it, improving customer experience.
Order tracking becomes extremely crucial in the furniture industry because it helps eliminate unexpected delays and maintains transparency throughout the process. This feature provides customers with real-time updates of their purchase’s shipment status, delivery schedules, and delays (if any).
The virtual appointment allows customers to connect directly with a sales representative over a video call who will explain the details and features of the furniture piece to them. Additionally, they can get their doubts answered and give personalized advice for the same.
Additionally, this feature mimics the personalized service of a physical showroom on the furniture eCommerce brand.
A digital product catalog is something that can further enrich the shopping experience. It allows customers the convenience of checking all the products with features, available options, shape design, and more.
Also, the catalog shows high-resolution images, detailed descriptions, and prices to potential customers. The digital product catalog makes the experience more transparent and enjoyable.
A well-organized website is quite helpful for the customer. They can easily navigate through different menus and check the products available in distinct categories. Additionally, filtration lets them sort out the furniture items based on price, material, style, color, etc.
This feature helps customers to narrow down their choices based on preferences and needs. It also reduces unnecessary options, which further improves the UX.
Newsletter signup is an effective way to connect and maintain long-term communication with potential or existing customers. A Newsletter is an effective way to promote sales that helps you highlight new products and learn about the latest developments in technology related to furniture, home decor tips, designing tips, and more.
They help ensure your website audience remains engaged and keeps on returning to your furniture eCommerce Brand.
Installment payment can help many customers make more luxurious and comfortable purchases. It helps in splitting the payment over several months or weeks, giving customers the flexibility to pay for the product conveniently.
This feature is especially beneficial for bigger and more lavish items like automated beds, sofas, etc.
The Wishlist feature permits users to save their desired items in it so they can refer to or purchase them in the future. This feature is particularly beneficial for customers who wish to compare different furniture pieces or plan purchases for the future.
A Wishlist also helps you to know what furniture items customers are looking for so that you can offer them a good deal.
Many furniture websites offer live chat while some use a chatbot to resolve customer queries. An interactive chatbot or live chat to assist customers in their endeavors. It can answer usual questions, provide product recommendations, or connect customers with a representative in real time.
Now that you know the list of features that can boost your sales, it is time to go a bit further and explore some of the furniture websites that have adapted to these technologies.
Maro is an amazing furniture eCommerce brand that is known for its high-end office furniture. They focus on ergonomic and contemporary designs. The company has gained international recognition for its quality and innovation.
Their furniture website displays a clean and minimalist design that emphasizes user experience. Their homepage features large, high-resolution images of furniture collections with easy navigation. The website design reflects the brand’s sophistication and attention to detail.
Website’s Features – multi-country, 3D product configurator, smart search, order tracking, virtual showroom, multi-currency, Wishlist, Newsletter, product categorization, social media connect, B2B option, product designer (pCon), custom furniture, virtual consultation.
Platform Built-On – WooCommerce
Tools and Technologies Used – Google Analytics, Node.js, Vue.js, Nuxt.js, Google Tag Manager, PWA, Open Graph, Webpack, Swiper, Core.js, Nginx.
King Living is an Australian furniture company that is renowned for its stylish, modular furniture designs. Their main objective is to offer comfort, quality, and durability, which makes it a top choice for modern home decor.
King Living’s furniture website displays an elegant, sleek design with a focus on bold visuals and intuitive navigation. High-resolution images and video content display the brand’s products in luxurious settings.
Website’s Features – virtual showroom, store consultation, Wishlist, Newsletter, store locator, product categorization, high-quality images, order tracking, B2B option, advanced search, product customization.
Platform Built-On – Magento
Tools and Technologies Used – Slider Revolution, MySQL, AppNexus, Google Tag Manager, RequireJS, Modernizr, Highlight.js, AOS, jQuery UI, jQuery Migrate, Underscore.js, Slick, OWL Carousel, reCAPTCHA, jQuery, Webpack, Bootstrap, PHP, AB Tasty, AddThis, FancyBox, Cloudflare, New Relic, Emarsys.
Furniture Village is a UK-based retailer platform that offers a wide range of home furniture. They are known for their broad selection and affordable pricing, and they cater to classic and contemporary style furniture.
Furniture Village’s website is designed to improve user-friendliness by incorporating a clear layout, organized product categories, and a vibrant color scheme. All this reflects their brand’s diverse offerings.
Website’s Features – virtual showroom, order tracking, product categories, advanced search, Wishlist, store locator, deals and discounts, live chat and chatbot, magazine for shopping the look, brochure ordering, installment payment, 360-degree images, social sharing, product customization, review and rating, finance calculator, detailed product descriptions.
Platform Built-On – Salesforce Cloud Commerce
Tools and Technologies Used – Amplience, Swiper, Select2, Moment.js, jQuery UI, Core.js, Handlebars, jQuery, VideoJS, Bootstrap, One Trust, reCAPTCHA, Cloudflare, Optimizely, Google Tag Manager, Live Chat, Bazaar Voice Reviews, Priority Hints, Bazzar Voice Curation.
NorthByNorth is a Scandinavian furniture brand that believes in sustainable and minimalist design. The brand is committed to using eco-friendly materials and offers modern, timeless furniture pieces.
NorthByNorth Furniture eCommerce brand offers a sleek and clean look with a natural color palette that reflects the Scandinavian aesthetic. NorthByNorth focuses on highlighting the craftsmanship and sustainability of the products.
Website’s Features – 3D product configurator, virtual try-on, multi-currency, multi-country, B2B option, live chat, blog section, multiple payment options, product categorization, 360-degree product images, detailed description, order tracking.
Platform Built-On – Shopify
Tools and Technologies Used – Hotjar, Google Analytics, Facebook Pixel, Google Tag Manager, RequireJS, Preact, Core.js, Boomerang, jQuery, HSTS, Bootstrap, Open Graph, Cloudflare, Amazon S3, Transcy, Klaviyo, Google Ads, Priority Hints.
Ashley Furniture is one of the largest furniture manufacturers and retailers globally. Known for its wide range of home furnishings. The brand offers everything from budget-friendly options to premium collections.
The furniture website offers a user-friendly interface with vibrant images and detailed product descriptions. Ashley Furniture’s website is structured to make browsing easy for both new and returning customers.
Website’s Features – virtual showroom, smart search, order tracking, deals and discounts, product categorization, reward point, financing option, trade program, newsletter, 360-degree images, Wishlist, review and ratings, detailed product description, product recommendations, store locator, multi-country, digital product catalog, Blog section, live chat.
Platform Built-On – Salesforce Commerce Cloud
Tools and Technologies Used – Constructor, LivePerson, Salesforce, Google Analytics, jQuery UI, jQuery, Core.js, Boomerang, Svelte, PerimeterX, HSTS, Rakuten, Yottaa, Cloudflare, Akamai, Google Ads, Google Tag Manager, Zmags Creator, Emplifi UGC, Swiper, Vue.js, Open Graph, Babylon.js.
LOFT is a trendy, high-end furniture retailer that specializes in urban-style furniture. The brand appeals to younger, design-conscious customers who seek chic, modern pieces for small spaces.
This furniture eCommerce brand is sleek and minimalist, with an emphasis on bold typography and artistic visuals. The interface is simple yet visually compelling, designed to resonate with the brand’s target demographic.
Website’s Features – discount and deals, live chat, advanced search, product categorization, multi-payment options, financing options, product recommendations, digital product catalog, and Wishlist.
Platform Built-On – Shopify
Tools and Technologies Used – Google Analytics, Facebook Pixel, Google Tag Manager, Mustache, HSTS, Preact, Core.js, Boomerang, Open Graph, Cloudflare, Pandectes GDPR compliance, HubSpot, Reviews.io, Swyn Wishlist Plus, jQuery, Bootstrap, reCAPTCHA, Amazon Web Services, RSS, Azure Edge Network, jsDelivr, Amazon S3, Priority Hints.
Scout Design Studio based out in Dallas, is renowned for its eclectic furniture and art collection. They emphasize a mix of mid-century modern designs with a playful and vibrant aesthetic. Their offerings are high-end which makes them a favorite among interior designers and collectors.
Their furniture website design reflects their brand style with high-resolution images, colors, and textures. The user-friendly interface allows seamless browsing through various product categories.
Website’s Features – product categorization, live chat, gifting option, Newsletter, offers and promotions, multiple payment options, product filtration, product recommendations, reviews and ratings, blog section, social sharing, financing option, virtual showroom, quick view, customization option.
Platform Built-On – Shopify
Tools and Technologies Used – Google Tag Manager, PhotoSwipe, Preact, LazySizes, jQuery, FingerprintJS, Core.js, Boomerang, AOS, Flickity, Handlebars, Google Analytics, Facebook Pixel, Sentry, HSTS, Attentive, RSS, Open Graph, Affirm, Unpkg, Amazon S3, Cloudflare, Priority Hints, Emplifi UGC, PushOwl, Klaviyo, Booster Page Speed Optimizer.
Started in 1932, Ethan Allen is an American brand that is known for its classic and high-quality furniture. Their furniture are a blend of traditional and modern pieces and they have a reputation for offering custom furniture solutions.
Their furniture website embodies its brand ethos with a clean and elegant design. Larger banners with arranged furniture set on the homepage inspire users. Easy navigation, well-organized categories, and a clean layout help in highlighting every item in detail.
Website’s Features – catalog, gift card, Newsletter, order tracking, customization, product categorization, product filtration, quick view, product sharing, detailed product description, product recommendations, live chat, virtual showroom, discount and deals.
Platform Built-On – Salesforce Cloud Commerce
Tools and Technologies Used – Google Ads, InMoment, Google Tag Manager, Angular, Zone.js, GSAP, LivePerson, Salesforce, Sentry, Vimeo, Lodash, Core.js, Slick, jQuery UI, jQuery Migrate, jQuery, Open Graph, Webpack, Logate, Babel, ZURB Foundation, TypeScript, iGODigital, cdnjs, jQuery CDN, Zmags Creator, Cloudflare, Amazon S3.
Parker Knoll is an over 150-year-old furniture brand that is renowned for its luxury upholstered furniture. They create high-end sofas, chairs, and more by combining traditional craftsmanship with modern manufacturing techniques. Their products are known for their comfort, durability, and timeless design.
Their furniture eCommerce brand highlights the brand’s focus (luxury and tradition). The website’s sophisticated design, color palette, and typography exude a sense of elegance and refinement.
Website’s Features – product card, store locator, virtual showroom, product brochure, guarantee registration, product categorization, Newsletter, try at store, product customization, advanced search.
Platform Built-On – WooCommerce
Tools and Technologies Used – PHP, WordPress, slider Revolution, Issuu, Cloudflare, MySQL, Google Tag Manager, Yoast SEO, Hotjar, Google Analytics, Facebook Pixel, jQuery UI, Isotope, Flickity, Core.js, jQuery, GSAP, Cookie Script, reCAPTCHA, HSTS, WP Rocket, WP-PageNavi, RSS, Open Graph, Priority Hints, Logate.
HATIL is one of the leading furniture brands in South Asia, famous for its modern design and craftsmanship. They are committed to sustainable production practices and use eco-friendly materials for environment-friendly products. Their furniture website is modern, accessible, and highly functional. Its intuitive layout with high-quality images highlights its vast furniture.
Product categorization also helps in making the user experience even more user-centric.
Website’s Features – blog section, virtual showroom, 3D room builder, product categorization, high-quality images, product verification, store locator, quick view, product customization, detailed description, live chat, advanced search, guarantee registration, financing option, digital product catalog, recently viewed products, book an appointment.
Platform Built-On – Custom Cart
Tools and Technologies Used – React, Styled-Components, Next.js, Cloudflare, jsDelivr, cdnjs, Google Tag Manager, Webpack, Open Graph, Swiper, Goober, jQuery, Thre.js, Bootstrap, Priority Hints.
The furniture market is expanding rapidly, and technological advancement is the force behind it. Features like a 3D product configurator, virtual showroom, and virtual try-on are some of the interactive tools that attract customers to these furniture eCommerce brands.
Brands like Maro, King Living, HATIL, Ethan Allen, and others listed above have utilized these advanced technologies to upscale their business and reach the top positions in the furniture eCommerce space.
Hence, businesses looking to create a standout image in the furniture industry need to integrate the above-listed features and must offer various other functionalities and services that help boost user experience and drive sales.
Besides, if you have any requirement for a furniture website or have a dull and outdated website and want to upgrade it as per market standards, then we are just a call or message away, contact our team today.
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