BigCommerce vs Wix: Which eCommerce Website Builder is the Best?

Introduction

Choosing the right eCommerce platform is pretty important for the success of your digital business. Several platforms like Adobe Commerce (formerly Magento), Shopify, WooCommerce, BigCommerce and Wix are some of the prominent names in the industry.

Here we will compare BigCommerce and Wix to give you a brief about both these platforms and why they are strong contenders in the eCommerce space.

In the blog, we will also break down the origin, features, use cases, examples, pricing plans, benefits, and pros and cons of BigCommerce and Wix. So, let’s move ahead and find out these eCommerce website builders and which one fits best according to your requirements.

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Detailed Explanation of BigCommerce

Let us guide you through the different concepts and valuable insights about BigCommerce.

What is BigCommerce?

Initially launched in 2009 in Sydney, Australia, BigCommerce is a powerful eCommerce website builder that has established itself as a robust solution for B2B companies. However, it is also a good platform for B2C eCommerce. It has a drag-and-drop page builder tool that allows you to build pages quickly and accurately without heavy technical complexity.

It offers the flexibility of an open SaaS model, means you can utilize cloud hosting while still enjoying advanced customization. Unlike many platforms, BigCommerce has invested heavily in enterprise-level tools to make it an ideal choice for B2B businesses and enterprises.

This enterprise focus makes it a popular choice for businesses who are scaling from small to large multi-national eCommerce setups. Presently, it powers thousands of online stores in over 150 countries.

Top Features of BigCommerce

• Multi-Channel Selling: It lets vendors from different geographical areas sell products in a marketplace. They can list on Amazon, eBay, Walmart, Facebook, etc. Directly from the dashboard.
• SEO-Friendly Structure: Tools such as customizable URLs, automatic sitemaps, and metadata help stores rank higher on search engines.
• Advanced Product Management: Businesses can conveniently manage unlimited products, SKUs, and inventory.
• Analytics and Reporting: Built-in reports offer insights into sales, customer behavior, and conversions.
• Strong Payment Options: Dozens of gateways with advanced fraud detection for safer transactions.

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Top Benefits of BigCommerce

• Scalability: It is suitable for startups but powerful enough to handle their enterprise-level growth.
• Better SEO: Its built-in SEO structure saves businesses from needing third-party plugins.
• Security: BigCommerce’s Level 1 PCI-compliant hosting gives customers confidence when shopping.
• Flexibility with Integration: Connect shipping, marketing, and CRM tools effortlessly.
• Global Reach: Multi-currency and multi-language features support cross-border sales.

Examples of BigCommerce

GE Appliances, ANCHOR & CREW, Smith & Wesson, and Olay are some of the prominent names that run their website on BigCommerce. Apart from this, smaller brands like fashion boutiques and niche retailers also rely on BigCommerce because it offers a balance between performance and affordability.

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BigCommerce Pricing Plans

BigCommerce website plan goes like:

If you want a complete list of plans, visit the BigCommerce pricing section. Apart from this, you can find hundreds and thousands of integration apps from the BigCommerce App Marketplace.

You can choose these apps and tools as per your requirements. From payment to CRM, you can find every needed app on the marketplace.

BigCommerce Pros and Cons

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Detailed Explanation of Wix

Now, let’ check out what Wix is and what it offers.

What is Wix?

Wix was founded in 2006 in Israel and began as a drag-and-drop website builder. It has an intuitive interface that quickly gained attention from small businesses and individuals looking to establish a digital presence without coding.

Over the years, Wix eCommerce was introduced, which allows businesses to sell products online, accept payments, and manage their stores from a single dashboard. Wix also offers B2B capabilities through integration with SparkLayer.

Wix gives you the freedom and the ability to customize nearly every element of your site. It makes it especially attractive to entrepreneurs, artists, and service-based businesses.

Wix Enlightenment That You Need

• Wix has over 250 million users of Wix globally.
• According to builtwith, in the category of simple website builders, Wix leads with ~44% share.
• In 2024, their total revenue exceeded $1.85 billion.

Data Sources: StyleFactoryProductions, My Codeless Website, and buitwith.

Top Features of Wix

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