The e-commerce sector has experienced tremendous growth in recent years and shows no signs of slowing down. Statistics indicate that the market is expected to rise by 84% in 4 years, reaching $111 billion by 2024.
With so much talk about e-commerce, both offline and online merchants are being urged to raise their online game in order to better serve customers and fulfil their evolving expectations. E-commerce is now much more focused on the shopping experience you provide in the store than it was in the past, when it was just about setting up an online store with the bare minimum of features.
Retailers must acclimate to and incorporate the most recent ecommerce trends in this dynamic ecommerce industry. Shopify, being a top-notch ecommerce platform, is turning into a splendid choice. Let us now look at the top trends shaping the Shopify arena and how you should be assured to get them implemented by your Shopify Developers.
Did you know that 71% of consumers prefer speaking to typing when conducting searches? It's no longer necessary to go for your phone and manually type your question. When you can simply say "Hey Google" or "Hey Siri" and get the results, why would anyone want to do that? The voice-assistant-search market is anticipated to reach $4 billion in 2022 and around 7.30 billion by 2025, whether because of technological advancements or merely due to human laziness.
Due to two key variables, the pandemic also increased the use of voice searches. The most popular voice commands were either for music or the news in order to prevent several individuals from touching the same gadget and spreading disease to one another and because they were at home and bored. Now that voice search is available in e-Commerce stores, we can safely anticipate that this will be the next step. The sooner you seize this chance and go to work, the better it will be for your company. A pleasant client experience, which ultimately results in higher conversions, is greatly enhanced by smooth searches.
To give your consumers a hassle-free purchasing experience, Phebi, a voice-enabled search tool, is available on the Shopify platform. Phebi is a fantastic approach to increase sales and conversion with voice search because it is accessible on all contemporary desktop browsers, iOS, and Android. How does it function? It scans your website, builds a personalized audio and text database, and integrates it with the Shopify inventory system. View Phebi's business-related capabilities here.
E-commerce is not simply for stores selling clothes or electronics. Everything from vases to furniture and beds can be sold. While product descriptions may give you a sense of the product's quality and substance, you have no way of knowing how it will seem on you or in your room if it's furniture.
Many companies are already giving their customers a close-to-life product experience by utilizing augmented reality capabilities. It is anticipated that 101.6 million consumers would utilize augmented reality at least once each month by 2022. IKEA serves as a fantastic illustration of a company utilizing this tactic in its online stores. Customers may check out how a piece of furniture will look in a certain room using the brand's augmented reality app, IKEA PLACE. The software will measure the space and make suggestions for the furniture that fits and looks best in that location when a user takes a picture of the area where they wish to place the furniture.
The software utilizes Apple's augmented reality technology and is only presently accessible through the Apple store. Even though many individuals only downloaded the app to try it out, IKEA was still able to attract lots of users who looked at their merchandise. They will thus think of IKEA the next time they are looking for furnishings.
Livestream purchasing is a step further down the same route as influencer marketing, it can be said with certainty. It is a well-balanced combination of influencer marketing and social commerce.
On a livestream, an influencer or brand promotes goods and services while discussing the item in question and their own usage of it. Participants in this live broadcast could communicate with both the online streamer and other viewers. If they have already tried the product, they can talk about their experiences with it and learn about the advantages and disadvantages in case they decide to purchase it.
Livestreaming is used by brands to learn what queries consumers might have about their products and how to respond to them.
Because you can speak with the seller in-person throughout the live discussion, it has the sensation of an in-store shopping experience. Making the buying experience as like in-store purchasing as feasible and responding to any queries a customer may have about your business are the main goals.
Most companies will adopt this trend in 2022 to provide their customers with more confidence when making purchases.
A customer will always place a peer review ahead of any marketing initiative or commercial. Therefore, companies like Matcha encourage their consumers to produce content about their items and post it on social media so that people can see how the item appears and functions in various contexts. Additionally, it promotes more sales by serving as social evidence for your goods. Utilize this material in your advertisements and marketing initiatives to get even more individuals to produce content about your goods.
Today, we can replace practically anything with artificial intelligence, including customer service. Nowadays, chatbots are a reality. Most internet firms now use chatbots to resolve consumer concerns and complaints. Every business, but notably e-Commerce enterprises, places a premium on customer service. A user's view of your brand is significantly influenced by how well you respond to customer complaints and questions. The use of chatbots has significantly increased in recent years due to the growth of e-Commerce firms. In fact, by 2022, it's predicted that about 80% of organisations will have chatbots in place.
In addition to handling consumer complaints, chatbots can be employed for a variety of other tasks. Customers who use the bot or conversational commerce can provide individual comments and be shown product recommendations based on recent purchases.
Although chatbots at first seem like a significant investment, they are worthwhile. In the long run, you'll save a tonne of time and money that would have been spent hiring and building up a customer service crew.
Utilizing numerous platforms is what is meant by "omni-channel selling" when selling goods and services. There are countless venues available nowadays for product promotion and sales. Some could argue that concentrating on one platform and directing all your traffic there is preferable to spreading the attention over several platforms. This argument might have been valid four years ago but given the popularity of social media and the growth of social commerce, it's almost like you're squandering your opportunity to boost sales.
With tools like Facebook and Instagram shopping, most businesses will begin utilizing omni-channel selling to promote and market their goods. Any platform where your audience is present would be ideal, so why not find it and let them find you?
The internet is being replaced by videos. They are not only more engaging and amusing, but also more educational. A video can better clarify everything you can express with words or graphics. This is the primary driver behind the development of video advertising. According to a Statista poll, 24% of respondents stated they will boost their video expenditure by more than 9% in 2022, out of the 60% who said they planned to do so.
Videos have shown to be quite helpful for e-Commerce, as firms are attempting to give their customers full descriptions of the products and services they offer. They can now record videos showing the product in various environments to assist clients in making purchasing decisions. Additionally, watching the product in use and getting a sense of how it appears is simpler than reading voluminous product descriptions.
You may make how-to videos, product explainer films, customer video testimonials, and much more. Videos take the guesswork out by merely showing the product in use. As a result, we may draw the conclusion that video marketing will keep growing in the future year.
It is simpler for people to shop on their mobile phones thanks to mobile commerce, or M-commerce. According to research, 79% of smartphone users have used their portable devices to make an online transaction. Given that we spend almost a third of our waking hours on our phones, this is not surprising. Mobile commerce not only makes it simpler for people to shop, but it also creates a new channel for businesses to communicate with their audience: SMS. M-commerce not only enables location-based client customization but also assists in retaining customers by sending SMS and notification reminders. Besides that, you need not worry as to how you can implement this strategy. With the right Shopify developers or Shopify certified partners, everything is possible.
Creating brand confidence in clients while they make purchases and making sure they enjoy the overall shopping experience are the two main goals of futuristic shopping experiences.
Users who choose the Buy Now, Pay Later method can pay for their purchases in a series of modest, regular instalments. These contracts are frequently interest-free, which adds to their allure.
The best thing about this strategy is that the customer may physically touch and feel the merchandise before paying the full price. They get the chance to test the products using this way to make sure they are satisfactory. In 2022, it's anticipated to rank among the most popular e-Commerce trends, as also suggested by Shopify certified partners.
Customers are more attentive about supporting local companies as they grow more informed. In order to draw in more consumers, you could wish to open an internet store for your local bakery or store of handwoven scarves.
Local delivery is another element that is quickly gaining popularity. No one likes waiting for orders, am I right? Customers can't wait for their things to come after placing their order. By linking you with neighboring local businesses and offering 1–2-day delivery options, local delivery makes it possible.
Customers who place an order online can select between in-store pickup and home delivery. While some studies indicate that the future of online delivery will soon be combined with demand for more environmentally friendly methods of doing it (emphasis on lower carbon emissions and the wellbeing of delivery partners, etc.), every store continues to invest in providing customers with the quickest and most seamless delivery experience with their brand.
Because Zapiet handles the entire shop pickup and delivery, it makes local delivery for Shopify brands much smoother. Its real-time tracking capabilities and distinctive pricing remove the bother from the process and have been successfully used by a variety of clients across the globe.
While searching for Shopify developers or Shopify Partners, be prepared with your list of requirements as well.
All the technology and Shopify trends are here to stay and will develop more in the years to come. Each offers extraordinary advantages while inspiring you to use them at every turn. Contact FutureSoft India's professionals to speak with the Shopify developers for your projects or for more information.