How to Increase Organic Traffic for Your eCommerce Website

Synopsis:

Ranking on top positions and relevant keywords in the eCommerce domain is not that easy, especially when you are competing against top websites like Amazon, Etsy, Walmart, Alibaba, etc.

Therefore, you need more than just a strategy to stand firm and compete with these websites. This blog mentions ways to increase organic traffic on your website by listing out several methods with details, so you can make your website rank easily on search engine result pages.

Increase Organic Traffic for Your eCommerce Website

Introduction

Ravi was fed up with seeing his friend enjoying eCommerce success, so he decided to act and started his own eCommerce website. Hoping that he will join their club. But he didn’t know that starting an eCommerce does not bring any sales.

He needs to promote it and increase organic traffic to gradually bring in genuine buyers and increase conversions. The more he optimized his website for search engines and according to his buyer persona, the more traffic and results he got. This leads to increased brand visibility and higher conversion rates.

This was a bit of a time-consuming process, but it definitely paid off for Ravi. However, if you are in a comparable situation and want to increase organic traffic on your eCommerce website, then let us tell you some ways to increase website traffic.

Ways to Increase Organic Traffic

If you search the web, then Google will show you the “From sources across the web” section which will list out the top ways, but the question is, Are they enough?

Maybe for some, they do the trick but to be sure of results, you can further implement these ways to boost website traffic.

1. Page Optimization

Optimizing your website page content is the foundation of search engine optimization. To do so you need to make sure that your product descriptions, landing pages, and category pages have relevant keywords, engaging content, and intuitive navigation. If everything is well, then you need to work on conversion rate optimization. If everything is not well, then you can follow these steps:

  • Use real and high-quality images, videos, 3D models, or virtual try-on options to improve user engagement.
  • Ensure a proper heading structure (H1, H2, H3, etc.) for easy readability and search engine optimization. Also, make the content more engaging by adding pointers and using shorter sentences that make sense to the user. This will lead to better ranking and SEO.
  • High-quality images, videos, and other high-end elements increase page load time. Therefore, you need to optimize them such as using .png or .webp images, embedding videos, and; most importantly, optimizing them for the mobile-first view.
  • Add internal links to improve site navigation, add related products, recently viewed products, etc., to help customers check options as well.
  • Utilize structured data stored in rows and columns to improve search engine visibility.

Well-optimized content improves user experience and helps search engines understand your website. It improves your rankings and increases website traffic.

Page-Optimization
Blog-creation

2. Blog Creation

Adding a blog section on your eCommerce website is a plus point to boost organic traffic. Blogs help in two ways; firstly, they allow you to add valuable content with targeted long-tail or mid-tail keywords to drive organic traffic. Secondly, it boosts your website’s trust and authority.

This allows you to drive more views and leads to your page because you provide the relevant information they seek. However, if you are confused about ideas then you can use these:

  • Informative product tutorials and buying guides.
  • Industry trends, case studies, expert advice.
  • How-tos, lists, interviews, white papers, etc.
  • Customer success stories, reviews, and unboxing guides.
  • Product comparison guide, infographics, industry news, FAQs.
  • Tips and tricks to help customers make informed decisions.

When you publish a blog on your website, it helps establish your authority in your niche and increases website traffic over time.

Struggling with Visibility?

3. Perform Keyword Research and Integrate Them

Keyword research is essential for understanding what your target audience is searching for. To perform keyword research use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-ranking relevant keywords.

Once identified, create blogs and other content around them for better results, and don’t forget about user experience at all. Incorporate these keywords into your:

  • Product pages
  • Blogs
  • Articles
  • Meta titles and descriptions
  • Image alt texts
  • URLs and heading structures

While choosing keywords, go for long-tail (have lower competition and higher conversion rates) and mid-tail (have moderate competition and conversion) keywords. When you target the right keywords ensure that your content aligns with search intent, which helps boost organic traffic.

Learn what is cross-border eCommerce and tips for global expansion.

Perform-Keyword-Research
Publish-Consistently

4. Publish Consistently

Consistency signals creditability and relevance, helping improve rankings. Once you have created and established a niche in a blog, prepare a content calendar and publish content according to it.

It’s important because regular publishing allows you to drive organic traffic to your website continually. Additionally, when you publish regularly, it signals visitors that they should regularly check back to read updated content.

To maintain publishing consistency:

  • Prepare a content calendar, daily, monthly, and bi-monthly as per your availability.
  • Revamp old content with added information such as videos, infographics, and other relevant details.
  • Update existing articles with the latest information and statistics.
  • Schedule posts in advance to maintain momentum.

5. Perform Competitor Analysis

Use SEO tools like SEMrush, Sprout Social, Ahrefs, etc., to take a sneak peek at your competitor’s keyword strategy. This can help you refine your approach to boost website traffic. Additionally, you have to identify your:

  • Direct Competitors: This includes brands and eCommerce websites that offer the same products or services as you do.
  • Indirect Competitors: They are indirect competitors because they don’t sell the same products or services but target the same audience.

Things that you should check on competitors’ websites are:

  • Keyword usage and rankings.
  • Blog topics and content quality.
  • Backlink sources.
  • Social media engagement
  • User experience and website design

This helps you identify gaps in their strategies and use them as opportunities to provide better content to your audience.

Learn how AI can help your eCommerce business.

Perform-Competitor-Analysis
Earmark-People-Also-Ask

6. Earmark “People Also Ask and FAQs” Sections

Google’s ‘People Also Ask’ and FAQs sections offer valuable insights about related user queries. You can either address them in your content or the FAQs section of your pages. Answering these questions increases your chances of appearing in the featured snippets. To do so:

  • Research frequent questions using Google Autocomplete and tools like AnswerThePublic.
  • Structure your content accordingly to include direct and clear answers.
  • Use schema markup to improve your visibility in search results.
  • Create a FAQ section for answering user queries without disturbing your main content.

This strategy not only improves organic traffic but also positions your website as a go-to resource for valuable information.

7. Create Relevant and Catchy Meta Title and Description

Your meta title and description are crucial for attracting clicks from search results as they are the first things a user sees in the title tag and description. If you aren’t drawing them in with those two, you are missing the opportunity to increase organic traffic to your website.

Follow these best practices to ensure better CTR (click-through rates).

  • Meta Title: Focus on keeping it under 60 characters and incorporate your focus keyword naturally at the beginning, so search engines and users know your listing is relevant. Make your title compelling and fun to encourage clicks!
  • Meta Descriptions: Although, many believe that the ideal length for meta descriptions is 200 characters (including spaces), the ideal length is between 140-160 characters max (including spaces). Add your focus keyword into the meta description, and ensure it provides your audience with insight about the page.
  • Additionally, incorporate unique selling points to differentiate your website from competitors.

A well-crafted meta title and description can be a mark to break or make a reason that someone clicks (or does not) on your listing. Optimizing these two components can be the factor to drives more people to click on your page, leading to an organic traffic boost.

Learn how to grow your sales using eCommerce metrics.

Create-Relevant-Catchy-Meta-Title
Conduct-Implement-Technical-SEO-Audit

8. Conduct and Implement a Technical SEO Audit

Technical SEO ensures that your website is easier for search engines to crawl and index your website. Auditing your website regularly will help in identifying and fixing issues that may hinder organic website traffic. Technical search engine optimization improves your website’s user-friendliness and resolves any technical issues that create inconvenience to users. Key aspects of technical SEO include:

  • Fix broken links and 404 errors.
  • Improve page speed and mobile friendliness.
  • Implement structured data markup.
  • Ensure an XML sitemap and robots.txt are correctly configured.
  • Check for duplicate content and implement canonical tags when needed.
  • Find sitemap errors and fix them.
  • Improve website security with HTTPS.

A technically sound website lays the foundation for search engine optimization success. Regular audit of SEO helps maintain and improve your rankings over time.

9. Leverage Social Media

Social media does not impact search ranking directly, but it plays a crucial role in driving traffic. It utilizes platforms like Instagram, Facebook, X (formerly Twitter), Pinterest, and Discord to share content, promote products, and engage with your audience. Social media marketing provides an opportunity to drive users to your site and link blog posts and article pages. Best practices include:

  • Posting high-quality content regularly to engage your audience.
  • Encourage user-generated content and reviews such as testimonials.
  • Running contests and promotions to increase brand exposure.
  • Share blogs to drive referral traffic to your website.

The more engagement your content receives on social media, the more traffic it can drive to your website. Social signals can indirectly impact search rankings by increasing content visibility and backlink opportunities.

Leverage-Social-Media
Build-Relevant-Backlinks

10. Build Relevant Backlinks

Backlinks from authoritative sites signal trustworthiness to search engines. It helps improve rankings. Focus on acquiring high-quality backlinks through:

  • Guest posting on industry-related blogs.
  • Collaborate with influencers and thought leaders to make your content more engaging.
  • Create shareable content like infographics and case studies.
  • Submit your website to niche directories.

Having a strong backlink profile is essential to increase website traffic and establish domain authority. The more high-quality backlinks your site earns, the better its chances of ranking higher on SERPs.

Skyrocket Your Organic Traffic

Ready to take your eCommerce to New Heights !

Our Expertise

  • Front-end and Back-end Development
  • Adobe Commerce Development
  • Shopify Development
  • BigCommerce Development
  • WooCommerce Development
  • Third-Party Integration
  • Custom Development
  • Theme Development

Wrap Up

Increasing organic traffic for your eCommerce website requires a strategic and multi-faceted approach. When you optimize content, perform keyword research, leverage social media, and implement technical SEO best practices, you can steadily boost organic traffic and improve your search rankings. SEO is a continuous process, and staying ahead of industry trends to make sure your website remains competitive. Start implementing these tactics today and watch your organic website traffic grow over time! If you want to increase organic traffic and are still unable to find the solution to your problem, then you can get help from a Search Engine Optimization Company like us who provide complete SEO, SMO, SEM, and various other services. Contact us today!

Related Blog

organic traffic

Top Ecommerce SEO Strategies to Boost Organic Traffic

SEO in eCommerce is essential for driving organic traffic and improving online visibility. This guide will unveil top strategies to optimize eCommerce platforms.

DTC brands

Why it is Essential to Monitor NPS of your DTC Business

Improving customer satisfaction is paramount in today's dynamic retail landscape, especially for Direct-to-Consumer brands. Net Promoter Score (NPS) emerges as a powerful ally, gauging loyalty and influencing shopping habits.

ecommerce conversion rate optimisation

The Ultimate Guide to eCommerce Conversion Rate Optimization Strategies

Mastering Conversion Rate Optimization (CRO) is essential for the long-term growth of your eCommerce business. These strategies equip your business with the correct tools to improve conversion rates and maximize revenue.

Have a project for us?

We would love to be a part of your journey to success. Let's team up today!