Ranking on top positions and relevant keywords in the eCommerce domain is not that easy, especially when you are competing against top websites like Amazon, Etsy, Walmart, Alibaba, etc.
Therefore, you need more than just a strategy to stand firm and compete with these websites. This blog mentions ways to increase organic traffic on your website by listing out several methods with details, so you can make your website rank easily on search engine result pages.
Ravi was fed up with seeing his friend enjoying eCommerce success, so he decided to act and started his own eCommerce website. Hoping that he will join their club. But he didn’t know that starting an eCommerce does not bring any sales.
He needs to promote it and increase organic traffic to gradually bring in genuine buyers and increase conversions. The more he optimized his website for search engines and according to his buyer persona, the more traffic and results he got. This leads to increased brand visibility and higher conversion rates.
This was a bit of a time-consuming process, but it definitely paid off for Ravi. However, if you are in a comparable situation and want to increase organic traffic on your eCommerce website, then let us tell you some ways to increase website traffic.
If you search the web, then Google will show you the “From sources across the web” section which will list out the top ways, but the question is, Are they enough?
Maybe for some, they do the trick but to be sure of results, you can further implement these ways to boost website traffic.
Optimizing your website page content is the foundation of search engine optimization. To do so you need to make sure that your product descriptions, landing pages, and category pages have relevant keywords, engaging content, and intuitive navigation. If everything is well, then you need to work on conversion rate optimization. If everything is not well, then you can follow these steps:
Well-optimized content improves user experience and helps search engines understand your website. It improves your rankings and increases website traffic.
Adding a blog section on your eCommerce website is a plus point to boost organic traffic. Blogs help in two ways; firstly, they allow you to add valuable content with targeted long-tail or mid-tail keywords to drive organic traffic. Secondly, it boosts your website’s trust and authority.
This allows you to drive more views and leads to your page because you provide the relevant information they seek. However, if you are confused about ideas then you can use these:
When you publish a blog on your website, it helps establish your authority in your niche and increases website traffic over time.
Keyword research is essential for understanding what your target audience is searching for. To perform keyword research use tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-ranking relevant keywords.
Once identified, create blogs and other content around them for better results, and don’t forget about user experience at all. Incorporate these keywords into your:
While choosing keywords, go for long-tail (have lower competition and higher conversion rates) and mid-tail (have moderate competition and conversion) keywords. When you target the right keywords ensure that your content aligns with search intent, which helps boost organic traffic.
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Consistency signals creditability and relevance, helping improve rankings. Once you have created and established a niche in a blog, prepare a content calendar and publish content according to it.
It’s important because regular publishing allows you to drive organic traffic to your website continually. Additionally, when you publish regularly, it signals visitors that they should regularly check back to read updated content.
To maintain publishing consistency:
Use SEO tools like SEMrush, Sprout Social, Ahrefs, etc., to take a sneak peek at your competitor’s keyword strategy. This can help you refine your approach to boost website traffic. Additionally, you have to identify your:
Things that you should check on competitors’ websites are:
This helps you identify gaps in their strategies and use them as opportunities to provide better content to your audience.
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Google’s ‘People Also Ask’ and FAQs sections offer valuable insights about related user queries. You can either address them in your content or the FAQs section of your pages. Answering these questions increases your chances of appearing in the featured snippets. To do so:
This strategy not only improves organic traffic but also positions your website as a go-to resource for valuable information.
Your meta title and description are crucial for attracting clicks from search results as they are the first things a user sees in the title tag and description. If you aren’t drawing them in with those two, you are missing the opportunity to increase organic traffic to your website.
Follow these best practices to ensure better CTR (click-through rates).
A well-crafted meta title and description can be a mark to break or make a reason that someone clicks (or does not) on your listing. Optimizing these two components can be the factor to drives more people to click on your page, leading to an organic traffic boost.
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Technical SEO ensures that your website is easier for search engines to crawl and index your website. Auditing your website regularly will help in identifying and fixing issues that may hinder organic website traffic. Technical search engine optimization improves your website’s user-friendliness and resolves any technical issues that create inconvenience to users. Key aspects of technical SEO include:
A technically sound website lays the foundation for search engine optimization success. Regular audit of SEO helps maintain and improve your rankings over time.
Social media does not impact search ranking directly, but it plays a crucial role in driving traffic. It utilizes platforms like Instagram, Facebook, X (formerly Twitter), Pinterest, and Discord to share content, promote products, and engage with your audience. Social media marketing provides an opportunity to drive users to your site and link blog posts and article pages. Best practices include:
The more engagement your content receives on social media, the more traffic it can drive to your website. Social signals can indirectly impact search rankings by increasing content visibility and backlink opportunities.
Backlinks from authoritative sites signal trustworthiness to search engines. It helps improve rankings. Focus on acquiring high-quality backlinks through:
Having a strong backlink profile is essential to increase website traffic and establish domain authority. The more high-quality backlinks your site earns, the better its chances of ranking higher on SERPs.
Increasing organic traffic for your eCommerce website requires a strategic and multi-faceted approach. When you optimize content, perform keyword research, leverage social media, and implement technical SEO best practices, you can steadily boost organic traffic and improve your search rankings. SEO is a continuous process, and staying ahead of industry trends to make sure your website remains competitive. Start implementing these tactics today and watch your organic website traffic grow over time! If you want to increase organic traffic and are still unable to find the solution to your problem, then you can get help from a Search Engine Optimization Company like us who provide complete SEO, SMO, SEM, and various other services. Contact us today!
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