Starting a health and wellness eCommerce requires careful planning and execution. Also, you must know about health and wellness eCommerce development and what are some of the necessary features you should have to build a successful health and wellness store. This blog covers the essential features and various other requirements.
eCommerce has reshaped the digital landscape, and now everyone is shifting their business online to get the best out of it. Currently, moving your business online is not just a trend but a necessity. The global health and wellness eCommerce industry has gone over $4.2 trillion and is estimated to double in the next few years.
It opens up a vast scope of opportunities in the digital world. This transition offers advantages and makes health and wellness eCommerce accessible to a broader audience. Hence, understanding the importance of health and wellness eCommerce is essential.
The health and wellness eCommerce development requires several key components or features that ease its use and help build an intriguing interface. Now, let us check out these primary components of a health and wellness eCommerce to begin your journey in the industry.
One of the basic features of any eCommerce store is registration. It allows user to manage their accounts and admin to manage the eCommerce store from the backend. The signup process contains several details, but asking them upfront upsets the customer, and they leave the eCommerce store immediately.
Therefore, you need a simple signup process, which only requires a few details like name, number, and email. Once signed up, you can ask for other information, such as billing and delivery address. The signup process helps ensure that customers return and make purchases from your health and wellness eCommerce more often.
Users need more than just images to trust a product. Hence, you need to add a detailed product description. These details should contain the product name, dosage, warning, precautions, and more because you are selling health and wellness products.
Additionally, adding health care numbers or emergency numbers in the footer is what we recommend. For adding detailed information, you need a CMS (content management system) integrated into your health and wellness eCommerce store. It will help manage the page content and optimise it for SERPs.
According to research, 99% of customers read reviews and ratings before purchasing online. They play a crucial role in influencing the buying decisions. Positive reviews and ratings build trust and creditability for your health and wellness eCommerce. Authentic product feedback about products’ quality and effectiveness helps customers finalise their buying decisions.
Having positive reviews helps you sell quickly. Around 47% of satisfied buyers leave positive reviews, while 95% of dissatisfied users leave a negative review. Showing the highest rating on top helps build user trust in the product.
Usually, customers look for a specific product on a health and wellness eCommerce site and thoroughly check and read the details and reviews before buying it. But there are diverse types of customers, and everyone has different preferences, so how will you cater to them?
Alternate products give options to users to try new products or check out other available product options on the website. It helps understand customer preferences, which aids in health and wellness marketing and personalised offerings. These valuable insights help you comprehend the diverse needs of customers.
Prioritising customer trust is a topmost priority of any business. If they do not trust you, they will not buy from you. For buying, they need a secure checkout process, which includes an address form (billing and delivery), contact details, and payment options (COD, UPI, Net banking, credit card, and debit card).
A secure checkout process prioritises customer’s personal data and financial information safety. It helps build a positive perception of business. It promotes customer loyalty and repeat business. Additionally, it creates a positive image of your health and wellness eCommerce, which means your website promotion through word-of-mouth.
According to research, around 43% of customers prefer guest checkout. Guest checkout is convenient and quick; that’s why 72% of users prefer it even after having an account. Moreover, it triggers the impulsive behaviour of first-time visitors or those who seek a hassle-free experience. A guest checkout option on your health and wellness eCommerce caters to a broader audience and increases conversion rate and customer satisfaction.
It enhances the user experience and encourages spontaneous purchases to create a positive impression, leading to repeat business. Eliminating the lengthy checkout process removes friction from the system so customers can effortlessly buy what they desire.
You must be wondering why bulk ordering is a feature of a B2B website and how it will benefit your health and wellness eCommerce.
There are two ways it can benefit your health and wellness eCommerce; firstly, if the prices are competitive, other businesses can buy from you; secondly, some customers prefer to purchase in bulk, so they do not need to buy repeatedly.
This feature will broaden your customer base. Also, it simplifies the bulk ordering process, allows custom pricing or discounts, and improves the user experience for retail and wholesale customers.
No one can deny the importance of discounts and coupons. They boost sales. Therefore, around 78% of customers prefer coupons from a website, and 55% of users buy more when they have a coupon. Hence, offering discounts and coupons on your health and wellness eCommerce helps retain and attract more customers.
They encourage and motivate buyers to purchase by perceiving the financial benefit. Additionally, limited-time discounts or exclusive coupon codes tap into the psychological aspect of gaining a deal. They also attract price-sensitive customers and bargain hunters. Adding discounts and coupons stimulates immediate purchases and fosters customer loyalty for repeat business and positive word-of-mouth and your health and wellness eCommerce marketing.
Another essential feature for your health and wellness eCommerce is the partner payment. These include third parties like delivery carrier service providers, payment aggregators, and other third-party paid services and vendors.
Delivery partner ensures that all the product shipments reach customers timely and secure. Partnering with an established courier service helps ensure accurate tracking, minimises shipping delays, and provides numerous delivery options. It aids in building trust in brand commitment to efficient services.
Similarly, payment partners are required for a secure and convenient transaction process. They help your health and wellness eCommerce by facilitating payment via various modes like credit cards, debit cards, net banking, UPI, digital wallets, etc., which help cater to a large user base. Additionally, it facilitates quick payment reversal or refunds.
Third-party services and aggregators help make the process seamless and smooth for your health and wellness eCommerce and your customers.
Omnichannel presence significantly benefits a health and wellness eCommerce by improving the customer convenience and satisfaction. It allows customers to order online and pick up from the store, providing flexibility and saving time. Shoppers can also place orders online while in-store if the product is out-of-stock in the physical store, ensuring access to the full product range. Easy returns at physical locations streamline the process and boost customer confidence.
Additionally, ordering online and receiving delivery from the nearest store ensures faster and more efficient service. This integrated approach creates a seamless shopping experience, fostering loyalty and catering to diverse customer preferences, driving sales and growth.
Inventory is crucial for your health and wellness eCommerce to ensure operational efficiency. Accurate inventory tracking prevents stockouts and makes certain that in-demand products are consistently available. Effective inventory management simplifies order fulfilment and prevents delays and customer dissatisfaction.
Additionally, it aids in decision-making and provides insights into product performance. It aids you to optimise offerings and meet customer demands. A well-managed inventory is dispensable for success.
The list does not end here, as there are hundreds of other features that you can incorporate into your health and wellness eCommerce store. Every added feature will help you improve your store, gather data to analyse the performance and use it to operate and manage your health and wellness company.
To start a health and wellness eCommerce store, you first need to fulfil some basic requirements that are typical to start any B2B or B2C eCommerce website, so let’s dig in and give our minds the jolt and recondition the memories.
Everyone knows that to start any eCommerce business, you need a website. But the website is not the only thing, as it encompasses various other related resources like domain name, hosting, website development team, and the list of all the items you will sell.
But do you know how to design and develop a website? If yes, you can build your health and wellness eCommerce store yourself. However, if your answer is a big NO, you need help, like a website development company that can understand your requirements and prepare an eCommerce store based out on those requirements.
Your website needs a design that portrays your brand identity as it impacts user experience, trust, and brand perception of your health and wellness eCommerce. An appealing and intuitive design promotes a sense of well-being and aligns with the store’s health-focused offerings.
The design should offer clear navigation, concise product descriptions, and high-quality optimised images to encourage informed purchasing decisions. Colours also play a significant role; you need a calming colour scheme to express a positive emotional response that reinforces the association with wellness.
Your website design needs to be responsive to ensure accessibility across various devices. Moreover, an organised layout and easy-to-use interface promote a stress-free shopping experience that is essential in the health and wellness industry. All this contributes to providing a balanced experience to the customer.
No business can sustain itself without reaching customers, and in today’s world, what’s a better option than social media? Therefore, you need to integrate social media accounts into your eCommerce store and promote them equally to reach the masses. Prominent platforms like Facebook, X (Twitter), Instagram, Snapchat, etc., typically help a lot in the promotion.
You can also promote products and eCommerce stores separately by posting on social media platforms with a planned strategy. It will also boost your visibility and engagement. The platform lets you build community and interact with customers one-on-one to boost their trust in the brand.
The integration facilitates targeted advertising and uses the power of personalised health and wellness marketing. Integrating social media into your health and wellness eCommerce store, you can build a robust online presence, connect with the audience, and drive sales.
Another important aspect is health and wellness marketing because no business can sustain itself without reaching an audience. Marketing helps shape brand perception, drive traffic, and encourage customer engagement. It creates awareness about product benefits and aligns with health-conscious consumers.
Additionally, by health and wellness marketing, you can influence collaborations, and SEO optimisation can enhance visibility to attract an audience. Email campaigns and newsletters keep customers informed about new offerings and promotions. Moreover, ethical and transparent health and wellness marketing practices build trust, especially for health and wellness.
It’s challenging to start a health and wellness eCommerce store and to do so, you need to understand the various components you need for it. Moreover, you must decide on the features you require in your store, such as the registration process, inventory management, delivery partner, payment channel, etc.
Additionally, you must fulfil the basic requirements, such as domain, hosting, design, marketing, etc., to launch your health and wellness eCommerce store. However, if you are facing challenges in starting the store, you can consult with a health and wellness eCommerce development company like us with your requirements, and we will help you. Besides, if you want to know more about starting a health and wellness eCommerce store or require health and wellness marketing services, contact us at sales@futuresofindia.com.
We would love to be a part of your journey to success. Let's team up today!
