Top Design Tactics for a Shopify Website

Think about a situation where you love to read a lot! Even though you have already read millions of books, one remains unread. You've never heard of it or even seen any literary news of it. However, you can only imagine the one book you so much want to read and are searching for among the stack of brand-new volumes. You chose to write one after making such much effort to find it! You compose it, edit it, then either submit it for publication or publish it yourself. The outcome will wow you! It is read by people everywhere. In a nutshell, similar was the scenario of Shopify.

Shopify is currently the third most used e-commerce platform worldwide. It generated $389.3 million in revenue in 2016 and accounts for 4% of all online retailers worldwide.

But numbers aside, Shopify eCommerce development provides ease in a way that few of its rivals have been able to match. Shopify is the ideal platform for quick and straightforward websites, yet it isn't for every online company. However, the design process is simple and takes less time, even though the sites themselves can be robust. The drawback is that there are few customization choices, and the design process is stricter and more linear, but many site managers find that appealing.


Simply told, you're better off using a platform like Magento or WooCommerce if you want to take a more hands-on and controlled approach to design, with more effort in exchange for more alternatives. Shopify is the perfect option for you if you're looking for something quick and simple—a platform that lets you operate your business instead of worrying about the technological aspects.

Do not, however, equate "easy" with "brainless." To create the website you desire, you will still need to put in some work, and that is what this blog is about. You'll find the top 7 design strategies for both new and experienced stores listed below by the most successful Shopify eCommerce developers.

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1. Go for an intuitive and engaging theme 

You must first choose the appropriate theme. The foundation of your website is its theme, which has an immediate impact on the tone, user experience, and overall aesthetic.

Shopify has a large selection of themes available, each with different style options for additional personalization. Some themes are free to use, however the majority range in price from $140 to $180.

Especially if it's your first-time using Shopify or theme stores in general, this crucial choice can also be one of the most difficult ones. Tucker Schreiber, in a blog post for Shopify, advises focusing on the specific goals you have for your theme to help you limit down your selections.

2. Avoid overcrowding the site

The most typical issue with ecommerce design, according to Mark Perini, the creator of Icee Social, is overcrowding your site with information.

"You'll be tempted to display all you have at your disposal, including a wealth of knowledge and a backlog of all the products you've ever created. While it's true that certain customers may want to view your brand's complete history, these customers are by no means the majority. Determine your best products and give them a prominent location on your website.

Having too much information is referred to as "cognitive overload" in the design community. In his book Don't Make Me Think, Steve Krug emphasizes that customers want a website experience to be as simple as possible since having too many options strains their ability to make decisions.

Concentrate solely on a few specialized products at a time, as Perini advises. These might be best-sellers, giveaways, or items you're looking to get rid of.

Also, don't be scared to cut the fat. Recognize the distinctions between desirable and necessary items.

3. Configurate your site with functionable apps

Make sure that a Shopify development company you work with helps you utilize apps to create your website. It comes next on our list of Shopify store design suggestions. Shopify uses apps, much like WordPress uses plugins, to enable you add features to your site that improve the user experience. Numerous programmes can be used to design your website.

You can include an app to help create a better e-commerce site, regardless of whether your goal is to manage your inventory or enhance your sales process.

4. Reflect your individuality

Authenticity is attractive! Whatever you do, make sure you are certain to do you, to show your originality. Trends, and how other known factors work are attractive, but being true to your personality is real and attractive than any other existing thing in the world.

The three key places where you can let that small light shine are as follows:

Site photography- In most cases, your photography style affects how your site looks more than the overall concept. Your own personality can be shown in the manner you stylize both product images and promotional photos. For traditional, professional sites, a plain white background looks preferable, although product images taken in context (such as at the park) might lend a unique flavor that may fit your site nicely.

Copy is the second-best method for displaying your individuality after using graphics. While firms looking to gain more consumer trust or come off as sophisticated may use more formal language, young and trendy brands will most likely employ a more casual tone, even emojis. The tone of your text applies to all your writing, including product descriptions, not just the Home and About pages.

Settings for Shopify - Beginners using Shopify might not be aware of this, however most themes let you change the parameters for more customization. Make the most of these possibilities by adding your own logos, personalizing the font and color scheme, and deciding how many items to display per line. In some cases, you can even choose how to display your social media platforms.

The lack of diversity is often cited as Shopify's main flaw by detractors, but if you spend enough time navigating the system with the help of a Shopify development company, you'll discover many opportunities to create a unique website.

5. Put pictures on your website

Adding aesthetics comes next on our list of Shopify website design recommendations. People need to feel as though they can "see in person" the product through your images since they can't see it. Seek suggestions from your Shopify development company.

Both images and video can be used to promote your products online. Make sure to utilize high-quality images that represent your product from every angle when you post these images to your website.

6. Enhance loading times

Even if you don't use Shopify, excessively long loading times might ruin your entire company. Every additional second it takes for your page to load lowers conversions by 7% and page visits by 11%. Enhancing your site's loading times benefits both your UX and your SEO because speedier sites, even those that don't prioritize the user experience, are ranked higher on Google.

While many distinct factors might affect how long something takes to load, there are some broad strategies that should assist shorten loading times:

. Remove unused plugins and widgets- Too many plugins, widgets, and other site add-ons can slow down page loads. To simplify your website, remove all but the absolute necessities.

. Avoid using third-party themes- Although this isn't usually the case, third-party themes occasionally contain unforeseen changes that increase the time it takes for the full site to load. Contact the developer of your theme if it wasn't created by Shopify directly to find out how you can speed up loading.

. Ignore the carousels- Carousels tend to anchor your loading times, whether you love them or detest them as a design choice. That's not to suggest you shouldn't utilize them; they have tremendous benefits. However, if you're trying to lighten your website, a carousel is the ideal piece of excess weight to remove.

. Check out Google's free Page Speed Insights tool- If you're unsure of how your loading speeds compare to those of your competitors or how to speed up slow ones. In addition to analyzing your site's speed, it will also provide you with specific recommendations on how to increase it.

If you find it difficult to work on these technicalities, know that a Shopify development company is just a call away.

7. Choose the proper designer to work with

Sometimes, it's as simple as understanding your limitations. There is no shame in hiring a specialist or a Shopify development company if you believe that site design is a skill you lack. Even if you've created websites in the past, a professional designer's expertise may provide you with some fresh perspectives.

Designers have their niche markets and preferred platforms, much like any other profession. You can engage a Shopify-focused designer who is already acquainted with all the various themes, plugins, and features. This could save you a ton of time because you won't have to sift through Shopify stores in search of the particulars you need.

Start designing your Shopify store right away:

It's time to get your Shopify store in shape now that you have a list of Shopify website design suggestions! You may increase the revenue generated with the help of your Shopify development company.

But FutureSoft is here to assist if you're feeling overburdened with the task of finding the right bunch of Shopify developers.

With the aid of our Shopify app development services, our Shopify developers can assist you in creating a website that complements your operation and enables you to increase sales. Since we have more than 30 years of experience in the field, you can be sure that we'll create an outstanding website for your company. Want to increase sales at your company?

To speak with our Shopify developers, get in touch with us!

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