Is it Time for you to Migrate Your Underperforming eCommerce Website?

Do you run an eCommerce business that is underperforming for you? Is the site loading slowly and eating your time? Has the number of your customers dropped down or is the bounce rate high? If the answer is yes to all these questions, then it is time that you migrate your eCommerce website to another platform.

But What Exactly is eCommerce Website Migration?

Also known as eCommerce Replatforming, it is the process of transferring your eCommerce website to another platform. For example, from WordPress to Magento, vice versa, or any other platform for that matter.

Now the popped-up question in your mind must be should you migrate your website or not. This article will lead you to it. Added to that also:

  1. How to migrate a website?
  2. How long does website migration take?
  3. How is website migration beneficial for you?

If the questions are the same on your mind, please continue reading this:

Should You Migrate Your Website to Another Platform?

Migrating an eCommerce website from one to another platform is a big decision. The expenses, time, and efforts could force you to think about it multiple times.

However, staying on a platform that is negatively affecting the functioning of your website could turn even more expensive for you.
As per the eCommerce website developers, the following signs will let you decide if you should migrate your website or not:

Unavailability/Website Downtime

Invalid URL, or unavailability of the website when a user tries to approach it is website downtime. It can result in making your eCommerce business website seem unreliable, and drastically affect your sales, and so the revenue generation. If this happens often in your case, it is recommended that you look for its upgrade.
Slow Loading Speed

If you see your eCommerce website loading slowly and performing poorly, do a check on it. Have a fast-loading site and save yourself from losing your potential customers.
More Space Required

As your eCommerce business grows, the site attracts more customers. This can result in your current server finding it comparatively difficult to deal with the enormous number of people. If you face such an issue on your site, it is a sign that you upgrade your website to another platform.
Expensive Host

Consider migrating your site if your current website host is turning expensive for you. You may not need as much space as it offers, and the additional features that it offers are not required. In such a scenario, when the space and some of the platform features are sitting idle, it is wise to migrate to another affordable platform.

If you still have questions regarding the same or need some clarity, consider talking to our professional team at Future Soft. We are a Magento Solution Company, successfully helping the businesses in their Magneto eCommerce stores for years now.

How to Migrate a Website to Another Platform?

You can migrate your eCommerce website yourself or with the help of a third party like eCommerce website or Magento developers who are specialized in the work precisely.

If you plan to do it yourself, you will be required to invest a lot of time. Added to that, you must carefully plan and execute everything without any data loss.

However, if you do not feel comfortable doing it yourself, consider professional eCommerce website developers/Magento developers who can help you without any failure.

Besides that, there are a few factors that you need to take care of. In short and brief:
  • Make sure that you test your new domain carefully. Keep a regular check on it so that you can resolve the bugs easily, and timely.
  • When you have planned to migrate, keep a note of migrating to an updated platform. The one that is quick in responding, SEO friendly, and easy to understand.
  • Set up a redirect map to your new site so that the users do not get lost, and easily land on your new site.
  • Start promoting it even before it is launched. Let your users know about your new site address through modes like social media, email, etc.

How Long Does Website Migration Take?

It is a simple question with a complicated answer. There is no fixed period for website migration. A lot of factors influence its timeframe. Here are a few major ones that can figure out for your eCommerce website:
  • Size: The first factor that you should consider is the size of your website. It is better that you make a proper list mentioning all that you need to migrate. This way you can eliminate unnecessary tools and content. And your website development company can work on things accordingly. Please keep in mind that for an eCommerce website, the process could take longer if there are plenty of products.
  • Website Platform/Foundation: Your current website platform also decides the time frame of your website migration to another platform. Even if you have been using a simple WordPress account, the platform foundation will affect the time frame.
  • Planning: You need to keep things planned because there is always some risk of things going wrong. Thus, before you decide to finally migrate your website: note down your goals, different processes, plans, and communicate them with everyone- including your eCommerce website developer. Do not rush as that will only mess things around. Proper planning is most likely to take the required time only and lead your website migration to a successful home.

How is Website Migration Beneficial for You?

The eCommerce website migration does not just give you a stress-free life in running your business, but also improves the factors connected to it. Let us have a brief look:
  • Fascinating Mobile Experience: A smartphone is not just a need now. It has become a common desire that everybody wants. About 89.67% of the world’s population uses smartphones today. Hence, scrolling through online stores would not be a surprising concept. A lot of customers prefer going through online stores using their mobile phones while they commute or have some free time. Thus, it is wise that you provide your customers with a fascinating mobile experience of your website which is easily available on upgraded platforms.
  • Unique Store Look: With the rise in shopping becoming an online concept, the competition among the owners is also on its rise. Each day, there is a new brand inventing its unique selling point. For this, you need to stand out from the crowd. Migration allows you to meet upgraded versions with notable features that provide websites a unique store look and win the game differently.
  • Great Website performance: Great website performance is the key to great success in your eCommerce business. Many people leave the shopping cart in between because of its slow loading speed, and the scenario is opposite when the loading speed is great. For example, the latest version of Magento 2 helps you fetch 40% more orders each hour with its 70% faster add-to-cart times.
  • A Friendly Check-Out Process: The fear of disappointing customers is real for eCommerce business people. Migrating to better eCommerce platforms like Magento allows you to provide a better check-out experience. No complications. Just a quick process where the customer is redirected to the confirmation page by pressing the purchase button.
  • Improved Security: With migrating to platforms like Magento, you do not need to worry about being vulnerable to any cyber-attacks. A good platform takes care of your security and allows you to have important features like strong data encryption.

Closing Statement

With this knowledge of eCommerce website migration, if you feel you should migrate your website to another platform, consider it as a milestone. It is wise to migrate your website to another platform if your current one is not turning fruitful for you. If you need any information or guidance in person, feel free to contact Future Soft, specializing in creating Magento eCommerce websites with almost 30 years of experience in the field, or check out our website here: https://futuresoftindia.com/

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