For companies of all kinds, from startups to multinationals, the basic mobile app development presents a wide range of potential. To improve your sales and customer relations, you need to do more than just build and release a branded app. What are the magic formulas for being so successful in a market where there are over 1.5 million other apps available in both the Apple and Google app stores? In this post, we will look at several well-known firms' mobile success stories and talk about why your company needs a basic mobile app development idea.
Currently, 60 percent of smart linked consumer devices are smartphones and tablets. These smartphone users use their devices for five hours a day on average. Spending on consumer apps has increased from $40 billion to $86 billion since 2015.
This gives your company a fantastic opportunity to educate and involve your audience. Just an effective idea of a basic mobile app development has pushed you to have a specialized platform that can distribute content directly to your customers using a mobile app. But only if you are successful in getting your app onto their smartphone and into their hands. So, how can you accomplish that successfully?
Take a hint from some of the most well-known businesses of today, who are being commended for their careful and strategic application of mobile marketing.
The best feature of the Starbucks app is how well it combines customization, client relationship management, and practical work in one fluid platform that customers carry around with them all day.
Let us start with the app's most useful feature, which is how simple it is to order and pay for things online. Customers no longer need to wait in line for their drinks because they can place orders through the app. They can also alter their drink orders as they choose. They even have a special pick-up area within the store. Additionally, Starbucks' utilization of these characteristics as a digital marketing tool was where the true opportunity lay in this situation. They may successfully generate new interest in menu items even before they arrive on store shelves by immediately showing new products to customers. They were also able to highlight Starbucks' emphasis on customer service by setting up unique stations for mobile app users who were placing orders ahead of time.
Based on that, they have the best loyalty programme around. In fact, Starbucks has the most frequently utilized loyalty rewards programme, according to data across major restaurant companies. For every dollar spent, customers can accrue stars, which can be exchanged for free in-store refills and access to member-only deals and events.
What should we learn from this basic mobile app development approach? Find out what your audience wants from your mobile app by getting to know them. This allows you the chance to generate interest in, relevance for, and a need for your app, persuading users to download and utilize it.
The major problem that traditional broadsheets now confront is that they cannot stay relevant in the age of digital media. Even The New York Times (NYT), one of the most popular and prestigious broadsheets in the world, was having trouble keeping readers for its publication. The journal now has 3.8 million subscribers, of whom 2.9 are digital-only subscriptions, thanks to the implementation of a more deliberate approach to digital and mobile adoption.
Their smartphone app has been significantly credited with their current success. They took their first step into mobile marketing within a year after the iPhone's initial release. Due to its popularity, The New York Times created a mobile app for iPhones and iPod Touches. Their programme was able to be downloaded on a device with a 20–40% market share among all cellphones in use worldwide because of their forethought.
Since then, NYT has broadened its strategy to adopt a multi-channel digital approach in order to guarantee relevance, practicality, and longevity. Based on the publication's reputation for high-quality material, they tried to make it available to readers across the widest range of platforms. They combine a strategic approach to push notifications with a focus on providing readers with an excellent user experience regardless of the device they are using. This is divided into categories based on language, location, and frequency.
What can we infer about mobile marketing from the NYT's approach? When it comes to mobile marketing, you must be strategic. Beyond simply getting into the process of a basic mobile app development process, building a mobile app, your goals should be more expensive. The success of NYT's mobile app was significantly influenced by timing and their development to a multi-channel mobile experience.
Nike, a well-known sportswear company, has expanded the reach of its brand by providing its customers with a more comprehensive health and fitness experience. First, in order to attract more devoted clients, Nike developed a membership club in 2006. Then Nike released their fitness app, which is accessible to everyone for free. The software facilitates guided workouts and encourages the purchase of Nike goods.
Finally, Nike has released the Nike App. Members have unique access to the brand's items across Southeast Asia and India thanks to the platform. The Nike App offers a variety of advantages to users, including unique access to the newest product launches.
Results: Nike is now doing more than amazing. The company's revenue increased by 96 percent from the quarter affected by the lockdown a year ago to $12.3 billion, or by 21% from the fourth quarter of 2019. This demonstrates that the company's growth was significant compared to pre-pandemic levels. A third of total revenue, or $4.5 billion, came from direct sales, which increased by 73 percent thanks to Nike's direct and digital success.
McDonald's used a mobile app as well as Instagram, one of the most widely used photo and video sharing apps worldwide, to communicate with customers in a novel way and promote underappreciated products. The business sponsored a promotion in March 2013 to get customers to use the mobile app to snap photos of their preferred dishes.
Additionally, McDonald's introduced an app where consumers could access both the menu and special discounts to entice them to place an order.
Results: McDonald's also ran its sixth iAd campaign, which promoted the brand's goods while also utilizing the capabilities of the smartphone to provide a more engaging experience. Increasing McDonald's Instagram following was a huge success since it renewed interest in previously popular products. Additionally, it helped a ton of user-generated material, which has a stronger impact on customers.
One of the largest online shops, Zappos, is well known for its top-notch customer support. To provide the same level of quality and service on a mobile platform was their aim with the mobile app. It was crucial for them to establish a positive rapport with their users on their mobile app in order to retain existing consumers and maximize the chance of attracting new ones.
In order to achieve this, Zappos made certain that mobile app users could contact a specialized customer service group. To increase engagement, they also implemented crucial connectors based on client feedback. For users to easily post their favorite products on their own boards, the Zappos app, for instance, has an integration with Pinterest. This simply acts as another marketing channel for Zappos to display various products. Additionally, many of the practical shopping features included in the mobile app were developed in response to customer suggestions.
What does it reveal about their approach to mobile apps? that the company Zappos is one that cares. The success of Zappos' mobile app can be attributed to their keen attention to incorporating user feedback into their platform, which makes it more appealing. It draws attention to a digital experience that depends on their reputation to uphold brand consistency and foster stronger client interactions.
These companies may operate in many sectors, but their shared belief in the value of providing customers with a practical solution to their requirements serves as the foundation of their mobile app strategies. Their capacity to offer solutions has been a major factor in the success of their organizations since they started using mobile app strategies. Driven by this goal, they were able to integrate frictionless and seamless ways to promote their product and service, which ultimately produced real returns on investment.
Talk to us right away if you want to learn how your company can attain the same outcomes.
We would love to be a part of your journey to success. Let's team up today!
