Moving ahead of the competition in the jewelry eCommerce business is a challenging task. To stand out from competitors you need some advanced features like virtual try on, 3D product configurator, smart search, video call, try at home, and more.
Certain features such as loyalty programs, social sharing, discounts & coupons, and more will help you retain and attract more customers to your website.
Along with website features, you also need some features for the admin to make operations easier for them. Features like CRM, order management, dynamic dashboard, and more will help you in efficient management, and ensure all things work seamlessly on your jewellery eCommerce website.
The online market has changed remarkably after Covid-19. This has also affected people’s shopping habits now more users are shopping online. This also has increased the need to make their buying journey more seamless and smoother.
But how to make the experience even better for the users? What can be the feasible way to do this? How this blog is going to address my most basic problem, what are the features that one should have on their jewelry eCommerce website?
To deliver the best experience to your customers, you need to add a considerable number of right features to your eCommerce website that provide them convenience and make shopping a more personalized experience.
So, let’s move on and find the exact features that your jewelry eCommerce website needs.
First, let’s start with those features on your jewelry eCommerce website that can enrich customer experience.
Many customers want custom jewelry based on their tastes and preferences, especially those customers who want a personalized touch to their aesthetics. This customization can be as small as an engraving or as large as a complete custom design with preferred gemstones that set their jewelry item apart from others.
This feature allows customers to customize metal (gold, silver, rose gold, etc.), diamond quality (like IJ-SI, GH-SI, GH-VS, etc.), size, shape, etc. The customization options may vary based on distinct jewelry types.
Compared to traditional search features the advanced search feature is more reliable, accurate, and fast. But it can be further improved using smart search. This will allow customers to for products using unconventional terms like best jewelry design that enhances a ruby appearance.
The smart search will analyze that query and will show results related to the best ruby jewelry design. Additionally, voice and visual search will further improve this feature and provide customers with a wholesome experience.
Smart search is the new trend in the market which was introduced in the Shopify Winter edition this year.
I know you must be wondering why a 3D product configurator when I have already mentioned the customizable jewelry feature. There is an enormous difference between the customization option and the 3D product configurator.
A 3D Product Configurator allows customers to visualize the changes in the custom product that they are designing according to their preferences. Also, it gives them a complete 360-degree view of the product.
Nowadays, Virtual Try-On (VTO) is quite an important feature that helps improve user experience and adds a level of satisfaction. VTO allows customers to try on the jewelry themselves to check how it will look.
Also, if they are not satisfied with it, then they can try other options or products. Virtual try-on boosts customers’ confidence in making the purchase, reduces the chances of return, and increases conversion changes significantly.
High-quality images are no longer enough to attract customers. Customers usually want to examine the products from every angle and detail, especially when they are buying jewelry or luxurious items.
A 30-degree visual (image and video) allows customers to have a detailed perspective of the product which eventually reduces uncertainty.
A crucial factor for a website is performance optimization. A fast-loading jewelry eCommerce website is essential to keep customers engaged. Performance optimization includes a lot of factors like page speed, reducing bounce rates, compressed images, lazy loading, etc.
Performance optimization ensures that your jewellery eCommerce website works seamlessly and delivers consistent and optimal performance.
An important feature of your jewelry eCommerce website is social commerce. This feature will allow you to sell your product through social media platforms. This will allow you to highlight your products on social media and increase their chances of sales.
Social commerce facilitates you to sell your products directly through social media. It will expand your reach and engagement. It also acts as a promotional tool that increases your brand visibility, drives traffic, and increases sales. This will also let you tap into their impulsive buying.
Although most jewelry eCommerce websites have detailed product descriptions but what can you do to improve their presentation? Arrange some sections in detail like size, metal, shape, diamond (color, clarity, cut, and carat weight), etc.
You can define them in separate sections so customers can easily find them and make an informed decision related to the purchase. Additionally, it builds customer trust, reduces return rates, and leads to higher conversion.
Product categorization helps customers and owners. It allows you to sort products based on their type, color, size, material, etc. For instance, Rings can be classified as engagement, wedding, couple, solitaire, daily wear, platinum, adjustable, etc.
Tagging products to relevant attributes can improve searchability and cater to specific terms. This ensures customers can easily find and personalize the jewelry pieces they desire.
You must be wondering how this feature is different from the usual product recommendation features that are available on jewelry eCommerce websites. Let me clarify the difference.
Usual product recommendations use your cache data and what other users buy along with that product. However, an AI-based recommendation system analyzes user behavior and preferences and then suggests products to them.
This targeted approach improves the shopping experience and increases the chances of cross-selling and up-selling.
Video call is one of those features that boost customers' confidence in your brand. Through this feature, a customer can directly call a store where the product is available and the staff at the store will give a live demo of the product.
Video calls on the jewelry eCommerce website offer real-time consultations and allow customers to get all their queries answered directly.
Try at home is one of those features that to some extent can guarantee sales. This feature allows customers to shortlist some products and ask the nearest store to bring them to their homes and try them.
This boosts customers’ confidence, decreases return rates, and provides a convenient, risk-free way to evaluate high-value items.
This feature allows customers to locate the nearest store so they can go to the nearest store and buy the product themselves. This feature guides online customers to the nearest physical store, increasing foot traffic and driving in-store sales.
Additionally, you can also tell which nearest store has the jewelry item they are looking for. This feature bridges the online and offline divide offers convenience and increases customers’ trust.
Shop the Look will allow you to create a unique jewelry look or use an existing look available in the market and sell those jewelry items and accessory combinations through a style guide. It increases the average order value as most of the customers buy the entire look.
Also, it gives fashion ideas and helps customers visualize and buy complementary products.
Apart from these features, you can also add some more features that can help in retaining and attracting customers to your jewelry eCommerce website.
A loyalty program is one of the most common yet functional ways to retain existing customers on your website. It also increases the lifetime value and incentivizes customers for their purchases.
However, if you need help choosing the right loyalty management program, find the guide that will help you decide.
Discounts, vouchers, and coupons are some of the most traditional ways to attract new customers and appeal to existing customers to make purchases frequently. This attracts price-sensitive customers.
Additionally, you can make them time-limited to trigger impulsive buying or target specific customer segments accordingly.
This feature helps a lot of customers who take advice from someone before buying. General sharing usually has a long URL and doesn’t (in some cases they do) load the image to give context to the user.
However, social sharing options usually have a UTM-enabled short link with the product name and product image, which allows the other user to get the context.
A robust product filter allows customers to narrow down their searches based on their specific criteria. Filters like price (maximum and minimum), metal type, gemstone, color, cut, design, etc. can help a lot.
It improves the experience and makes navigation simpler for customers and helps them find what they are looking for conveniently.
Multi-currency is one of those options that helps you cater to a wide array of customers located across different countries or continents. Additionally, it makes it convenient for users to view prices in their currency and make purchase decisions.
Now moving on to the administrative part and checking out the features that an admin needs to smoothly operate the business and ensure that everything is timely fulfilled.
Inventory is something that every business needs. However, what if you receive hundreds and thousands of orders every day and have a catalog of over 500 products and must restock a product?
This is where self-ordering comes in handy, this feature will automatically send requirement mail to vendors on your behalf based on predefined criteria. Based on it you will get the quotes from them, and you can easily select the desired quote and place your order.
A dynamic dashboard offers real-time insights about your jewelry eCommerce website. You get insights such as website performance, order volume, sales volume, revenue, traffic, customer behavior insights, and inventory stock.
Additionally, you can customize the dynamic dashboard and add or remove elements based on your needs and preferences. It will help you get data in a meaningful and informative way.
Comprehensive reporting and analytics tools help the admin in tracking key performance indicators (KPIs) and measure the effectiveness of your marketing efforts and campaigns. Also, it will help you optimize your business strategy and marketing campaigns.
For an administrator, having detailed reports and website analytics helps in managing day-to-day operations and ensuring optimal website performance.
Managing customer reviews is essential for your jewellery eCommerce website’s reputation. It is seen multiple times that many agencies target the comment section of websites for Off-page SEO.
Therefore, you need to manage every review on your website to provide genuine data.
This feature allows the admin to moderate and respond to customer reviews and help ensure a positive brand reputation online.
Having an efficient tool to add, edit, and organize your products is crucial for your business. Additionally, this feature ensures that your product catalog is up-to-date and easy to navigate.
You can ensure accurate product listings and efficient stock handling through a product management solution.
Interactive product display is important to attract customers, a digital catalog helps you achieve this in an eco-friendly and economical way. You can present your jewelry eCommerce website products in a visually appealing manner.
Moreover, products in a digital catalog are easy to update and manage. It also boosts operational efficiency and supports better marketing and sales strategies.
Email notifications inform the admin about the latest changes in order status, return status, delivery status, payment status, and more. This feature helps you in improving tracking on your jewellery eCommerce website.
This feature reduces manual tasks, improves operational efficiency, and helps you fulfill customers’ requirements on time.
Robust order management tools simplify the entire order process, from placement to delivery. It ensures accurate tracking, timely delivery, and efficient processing that reduces errors. Also, it helps in workflow optimization and improves inventory control.
This feature ensures timely and accurate order fulfillment and reduces operational hassles.
A Customer Relationship Management system helps the admin to manage customer interactions. It improves customer service, personalizes marketing efforts, and boosts customer retention.
A centralized customer information system (formally CRM) helps make better decisions, build stronger relationships, and drive long-term business growth.
Adding these features to your jewellery eCommerce website will enrich the customer shopping experience, attract more customers, and streamline the administrative process. By focusing on customer-centric and admin-centric features, you can create a complete and efficient jewelry eCommerce website that stands out in the competitive market.
Investing in these functionalities will boost sales and build long-term customer relationships.
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