The Future of Digital Showrooms for the Fashion Industry

All fashion events have been cancelled worldwide, from Tokyo to Paris and beyond, due to global pandemic restrictions. Digital solutions are being used by luxury firms in place of relying on large crowds and runway events. The absence of showroom visits and tangible presentations of collections has forced the industry to fundamentally reassess how brands manage their sales processes. Since customers cannot be in the same room as the clothes, the fashion business has had to get inventive. Physicality has always played a significant role in industry. The solution has come to be known as digital showrooms, also known as interactive virtual showrooms.


The pandemic's widespread effects have compelled fashion firms to abandon their comfort zones and pursue digital solutions. Fortunately, even before the level of acceptance we are witnessing now, suppliers were developing innovative products and services for the fashion sector. Digital showrooms are a perfect example: a tool or platform that acts as a PLM system, 3D sample library, merchandiser, and sales tool.

What is a Digital Showroom?

For firms operating across several industries, these interactive virtual showrooms serve as a virtual point of display and sales. It is undeniable that digital showrooms have existed for an exceedingly long time. However, only recently has their appeal reached a new height. Virtual product showrooms will soon be in extensive demand in every industry.

In 1994, the very first internet sale and purchase took place. Unexpectedly, some 27 years ago. Undoubtedly, this is a noteworthy truth. This idea has now given rise to multi-trillion-dollar industries.

These digital showrooms give businesses the ability to develop an online marketplace where buyers and sellers may interact. Here, they have the freedom to use pictures and videos to display their goods and fresh seasonal collections. Additionally, the prospective buyer can click a button in digital showrooms to get all the information they need, including product details, pricing, and delivery estimates.

With the idea of digital product showrooms in mind, it became unnecessary to schedule appointments in advance or engage in physical contact. The best part is that 3D virtual sampling has been advancing quickly, so there are no concerns about physical sample limitations. The volume of sales will increase as digital platforms develop since consumers may now make purchases whenever they want, usually round-the-clock, 365 days a year.

According to the National Research Federation, 63 percent of mobile consumers and 80 percent of internet customers have explicitly stated that new innovations and technology have enhanced their shopping experiences.

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Why is a Digital Showroom likely to be the Future of the Clothing Industry?

A digital showroom is a potential asset for the growth of any industry, be it fashion or clothing one! It has explicit features that allow it to carve its potential path. These features/benefits associated with it enable it to be the future of the fashion/clothing industry:

  1. Quick Selling

    The vendors may organize a sales session wherever there is a screen, thanks to these interactive virtual showrooms. Consequently, the physical component of goods sales is removed.


    Virtual samples aid in minimizing waste, pollution, and improving the state of the environment. Additionally, substituting virtual samples for actual ones would improve sustainability in the fashion business and contribute to the fight against climate change.

    Distinctive Planning

    Retailers can use digital showrooms to improve the interactivity, usability, and effectiveness of their assortment planning process. Users of these showrooms can virtually design their selection by filtering, searching, and adding clothing from their 3D collection. The interactive canvas from detail, which enables users to have all their samples, digitally and aesthetically, in the interactive canvas, is a notable example.


    Users can begin creating their 3D retail environment after assortment planning, doing away with mockups and printouts in the process. They can stock the store with either unique or commonplace fixtures. Additionally, the most recent 3D collections can be placed inside these basic fixtures. Retailers may immerse their workers and customers in the showroom by using virtual product showrooms. Retailers can also use this to change the clothing, fixtures, and store layout.

    Better Response

    By switching to a digital showroom, vendors can reach out to customers more readily. Customer support overseas starting a quick response when a customer calls, emails, or chats with a representative.

    For instance, a consumer is captivated by a stunning lehenga that is on display in a virtual store. He is curious to learn more about the intricate artisanship that the lehenga contains. He can now submit his inquiry and quickly get a response. The lehenga was sold out after that.

    Cost-Efficient Approach

    To begin with, digital showrooms assist in removing the expenses and costs related to establishing and maintaining a physical unit. Laying the groundwork for an interactive virtual showroom is simple and inexpensive.

    Customers can now buy things with only a click of a button, saving them money on travel and giving them more spending money. In turn, the presence of an interactive virtual showroom aids in increasing the bottom lines and sales of merchants.

    Enhancement in Reach

    Brands' geographic reach is constrained when they only use conventional routes of distribution. As a result, they can only market to residents, significantly reducing their chances of making a deal.

    On the other hand, digital showrooms enable businesses to market their goods anywhere. They have a ready opportunity to seal transactions involving many cities, states, and nations thanks to it.

    Real-time Analytics

    It can be difficult, if not impossible, to check the demographics of customers when brands plan their sales through offline channels. They are unable to pinpoint information about where customers have shown the most interest or what prevented transactions in a specific area from processing more quickly. In the case of these virtual product showrooms, this is different. Through a virtual product showroom, it is possible to examine each visitor's behavior. As a result, brands have a better understanding of the goods that receive the most attention. Similarly, it is possible to see which portion converted sales the fastest. This makes it possible to develop a new plan of action that is consistent with client demands and expectations.

Given the numerous advantages of digital platforms, it is clear why most brands rely on this distribution method. The goal is to give clients a positive shopping experience. No of the size and type of a brand's business, this platform has been smashing records and is a viable solution.

Over 80% of consumers worldwide engaged in online purchasing in 2020 alone, according to the estimate from Statista Research Department. It does represent a significant advancement in the idea of digital showrooms.

Artificial intelligence also plays a part in ensuring a seamless experience on all digital platforms. It is now possible for brands to increase customer engagement levels by collaborating with AI.

In a quick-paced, favorable digital environment, leads can also be generated and converted. Inputs like voice assistants, chatbots, customer-focused recommendations, visual search, sales forecasting, and much more are also now available thanks to AI.

The Final Words:

The fashion and footwear industries are gradually adjusting to the new normal. Even industry professionals in the fashion sector are adamant that a hybrid strategy combining virtual and actual showrooms, that is, an interactive virtual showroom is the way of the future for the industry. Customers might, for instance, browse several collections first before saving in-person evaluations for their chosen products.

The biggest wholesale platform in the world, Joor, is introducing a new feature that enables brands and buyers to work together in real-time using interactive style-boards. These style-boards will also aid in improving lead conversion rates. However, Brand Lab argues that 360-degree photography will not be enough and instead concentrates on providing an immersive experience. According to Ordre's Lock, these virtual platforms will make it unnecessary to use the actual components. He thinks that the rise of virtual solutions will be aided by the quick development of technology and the expense of in-person purchases. There are other companies as well, devoted to creating virtual sampling deliverables that are better, faster, and more affordable. By examining the actual settings, 3D visualization services aid merchants in driving their development processes.

To sum up, these interactive virtual showrooms assist customers in building selections and store environments so they can navigate the virtual space. Virtual product showrooms enable clients and sales personnel to exhibit virtually from any city, nation, or continent. The industry experts also think that physical showrooms will not totally disappear. They might be utilized for future store openings or activations, providing a glimpse of digital technology.

Therefore, using an interactive virtual showroom has many benefits for a healthy planet with less pollution and waste.

If you are a brand into clothing and seeking the digital showroom quick discussion to clear your doubts, feel free to reach out to us! Our professionals would be there to help you out.

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