A digital showroom offers an immersive and convenient experience for consumers, enabling them to explore products from the comfort of their homes. Using advanced technologies like augmented reality (AR), virtual reality (VR), and 3D product modeling, digital showrooms boost customer interaction and engagement.
Many industries, including automotive, real estate, furniture, and electronics, have adopted digital showrooms to provide detailed insights into products, improving sales and customer experience.
This article explores the workings, benefits, and applications of digital showrooms, along with real-world examples of companies that have successfully implemented them.
The world is transitioning towards a digital world day-by-day, and businesses are finding new ways to engage their customers beyond traditional sales techniques. In this transition, digital showrooms have emerged as a powerful tool for businesses to display their products in an interactive, immersive, and personalized manner.
Unlike physical stores, a digital showroom can be accessed 24/7 from anywhere. It offers potential customers the ability to explore products with ease, without the constraints of location or time.
Digital showroom bridges the gap between online and in-person experience by incorporating AR, VR, and personalized interaction tools.
This blog will delve into digital showroom’s benefits, applications, and a few examples to boost your morale related to implementation of virtual showroom.
A digital showroom replicates a physical showroom’s feel by either projecting it into the real world or through advanced technology. So, let’s check out how a virtual showroom works.
A virtual showroom visitor can freely explore the showroom by navigating through it is plain by two ways:
Free Navigation: This lets users guide through a 3D space using a mouse or controller to interact with the products in a virtual space.
Guided Tours: On the other hand, a guided tour allows users to walk through the product portfolio while providing insights, offers, and detailed product descriptions. This experience can further be enhanced with VR glass.
A virtual showroom projects life-size products into the user’s environment using AR. It allows them to visualize how a product would fit into their personal space, whether it is a car in the driveway or a sofa in the living room.
These include interactive features like zooming in and out for a closer view and reading detailed specifications. It even allowed customization of certain aspects of a product like color or size. Various digital showrooms deliver real-time collaboration tools where users can involve another user in decision-making or communicate with a sales expert over chat or video call.
Integrated shopping features finance options, eCommerce navigation, and stock availability further ensure a smooth transition from search to purchase, improving customer convenience.
Check out some of the furniture websites that are leveraging the potential of virtual showrooms.
A digital showroom offers many unseen advantages to a business such as:
A virtual showroom allows customers to interact with products in an immersive way that closely mimics the in-store experience. Digital showrooms offer detailed product views, customized options, and real-time collaboration, improving engagement.
Brands can save on physical infrastructure, staff, and operational costs by hosting a virtual showroom. A virtual showroom eliminates the need for a brick-and-mortar space or produces physical product samples in massive quantities.
A virtual showroom opens doors to a global customer base. A good internet connection can help users conveniently access the showroom. It gives brands the opportunity to cater to international audiences without geographical constraints.
A virtual showroom offers more eco-friendly solutions that minimize the need for physical space and reduce the production of samples and printed materials. This also reduces the carbon footprint associated with travel and shipping.
Digital showrooms can track visitor interactions. It provides valuable data on customer preferences, product popularity, and user behavior, which helps businesses optimize their offerings.
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Digital showrooms are effective in several industries where customers need to interact with products in detail before deciding. Below are a few industries where virtual showrooms can be a game changer.
Digital showrooms allow potential buyers to explore can models, customize their preferred car, and even schedule a test drive from the luxury of their homes. Brands like Toyota and Mahindra have already adopted this technology to engage customers more deeply in the pre-purchase plan.
Digital showrooms for furniture companies can let their customers visualize how items will look and fit in their spaces using AR. This feature is particularly popular in the home and decor market.
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Virtual showrooms on real estate websites can help you give virtual tour of properties, zoom in on details, and explore different home layouts. This is a powerful tool for international buyers who can explore properties remotely.
Virtual showroom on electronics websites allows customers to explore the latest gadgets and appliances, compare features, and visualize products like TVs, refrigerators, kitchen appliances, and more in the convenience of their home.
Fashion Brand like Tommy Hilfiger uses the virtual showroom to display their collections that allow customers to view outfits in 360 degrees, customize looks, and interact with the brand story.
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Toyota is a renowned automotive brand that has its digital showroom which allows customers to explore models and customize several features of vehicles. Additionally, they can compare different vehicles side by side.
The showroom includes AR capabilities where users can project a life-size car onto their driveway or garage to visualize how it fits in real life. It also offers video consultations with experts.
This adoption of virtual showroom by Toyota helped them gain around 30% increase in lead generation, contributing to a 15% increase in sales.
Famous for its unique furniture, Nordwalk has an interactive digital showroom that allows users visualize furniture in their home via AR or walkthrough. Users can view the product and choose between the available options to check it.
Visitors can view the entire virtual room where they can check and drag and drop the furniture into a 3D model of their living space.
Sonas Bathroom has different bathroom styles where you can view a variety of bathroom fixtures and fittings. It allows customers to customize bathroom designs. Their digital showroom allows users to check the various products and experiment with the layouts and visualize distinctive styles. It also offers real-time chat support.
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LG’s digital showroom offers a range of settings for different electronics items including TVs, refrigerators, home appliances, laptops, and more. With the AR integration, customers can visualize products in real space.
Customers can view a 3D model of the product they are looking at in various views (full, line, and zero) and view various products for different home locations.
Sotheby’s digital showroom displays luxury real estate listings around the world. It allows prospective buyers to take a virtual 3D tour of the properties. Users can remotely view the properties through the AR glasses or navigating through the house on their screen. They can also contact the real estate agent, explore the blueprints, and floor plans with them.
Digital showrooms have transformed the way businesses present their offerings to engage customers. Offering an immersive, flexible, and highly interactive experience, they blur the lines between the physical and digital world.
Virtual showroom makes it easier for customers to make informed purchasing decisions. As technology evolves, digital showrooms will become more interactive and engaging, and the integration of AI, personalized experience will further enrich the customer experience.
Digital showroom is the future of engagement and along with time its implementation will reach more industries. Also, technological advancement will further propel it to make the experience seamless and effortless.
However, if you want to add a digital showroom on your website, have queries regarding the same, or need consultation, then contact ours sales team .
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