Move beyond generic calls to action and one-size-fits-all forms. Create contextual CTAs that match the content, product, service or campaign your visitor is engaging with.
MOCA enables business, SEO, marketing and UI/UX teams to quickly create and manage tailored CTA experiences without requiring a development cycle for every change.
Deploy them across websites, landing pages, content and campaigns, while connecting responses with your existing CRM and business workflows.
MOCA can be consumed as a managed service for specific requirements or licensed to organizations that need to create and manage CTAs at scale.
Overview
MOCA is a configurable platform for creating more relevant calls to action across digital experiences. Instead of sending every visitor to the same generic form, organizations can create CTAs based on what the visitor is viewing or trying to achieve.
For example, someone reading about application modernization can be presented with an assessment or consultation CTA, while someone viewing a product can receive a product enquiry, demo or pricing CTA.
Each interaction can capture information relevant to that particular context and route the response to the appropriate CRM, data source or business workflow.
The result is a more relevant next step for the visitor and better context for the business.
Problems we have solutions for
Capabilities
Create calls to action aligned with a particular page, product, service, content topic, campaign or visitor requirement.
Give visitors a next step that makes sense for what they are currently viewing rather than sending everyone to the same generic enquiry form.
Capture information relevant to each CTA and business use case instead of relying on the same standard fields everywhere.
Configure and roll out new CTAs without requiring a full development cycle for every change.
Create tailored CTA experiences for visitors arriving from digital campaigns and social-media posts.
Allow authorized non-technical teams to create and manage CTAs within defined implementation and governance rules.
Deploy configured CTA experiences into supported websites, landing pages and other digital experiences.
Trigger relevant responses, notifications and follow-up actions when a visitor completes a CTA.
Connect CTA responses with existing CRM platforms, structured databases and downstream business workflows.
Create, maintain and evolve multiple CTAs from a structured platform rather than treating each CTA as a separate development project.
The objective is simple: make the next step more relevant to what the visitor is already interested in.
Key Benefits
MOCA does not need to replace your CRM. It provides a configurable CTA and interaction layer that can work with existing CRM platforms and business systems.
This allows organizations to improve the customer-facing CTA experience while continuing to use their existing systems for lead and customer management.
Suitable for organizations with occasional or campaign-specific CTA requirements.
FutureSoft can configure, implement and manage the required CTA experiences as part of a digital experience engagement.
Suitable for organizations managing many CTAs across products, services, campaigns, teams or digital properties.
Authorized teams can create and manage CTA experiences directly within the defined MOCA framework.
MOCA combines FutureSoft's experience in interface engineering, digital experience design, conversion optimization and business application integration.
Rather than treating every CTA as a separate development requirement, MOCA provides a configurable framework for creating and managing relevant interactions at scale.
MOCA also connects naturally with FutureSoft's optimization services, allowing CTAs to evolve based on visitor behavior, engagement and conversion performance.
Say Goodbye to One-Size-Fits-All CTAs
Create contextual calls to action that match your content, capture more relevant user intent and connect seamlessly with your existing business systems.
Explore MOCAFind quick answers to the most common questions about our services, process, and solutions.
MOCA – Mother of CTAs – is a configurable platform for creating contextual calls to action that match the page, content, product, service or campaign a visitor is engaging with.
A standard web form primarily captures information. MOCA focuses on creating a more relevant call-to-action experience around the visitor's context and then capturing the information appropriate to that interaction.
No. MOCA can work with existing CRM platforms. CTA responses can be routed into the organization's existing CRM, data stores and downstream workflows.
Yes. MOCA is designed to reduce dependency on developers by allowing authorized business, SEO, marketing and experience teams to configure CTAs within defined implementation and governance rules.
Yes. SEO and content teams can create CTAs that align with the topic and intent of individual landing pages, making the next step more relevant to visitors.
Yes. Links in social-media posts and campaigns can direct visitors to tailored MOCA CTA experiences relevant to the campaign or content they clicked.
Yes. Lead capture is one of MOCA's capabilities. Different CTA experiences can capture different information depending on the visitor's context and business requirement.
Yes. Depending on the implementation, MOCA responses can be routed to CRM platforms, structured databases and other downstream business workflows.
Both models are available. FutureSoft can provide MOCA as a managed service for selected requirements or license the platform to organizations that need to create and manage CTAs at scale.
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